Ten Steps to Leverage Your Blog Posts With Facebook Notes

If you’re an active blogger (and I recommend online marketers for sure have a blog), here’s a ten-step process to create valuable exposure, build rapport, nurture relationships and advance your credibility:

1. 1. Make sure you’re importing your primary blog using the Facebook Notes app.
   2. Check that you’re already friends with certain prominent people in your industry. If not, send them a friend request (always with a personal message).
   3. Write a thought-provoking blog post and mention these specific people in your industry that you respect.
   4. When Facebook imports your blog post into the Notes app, TAG the specific people you mentioned in your post. (You can only tag your friends). They will all receive a Notification in their list of Notifications that you tagged them, and the story will publish in their Mini Feed, and the story will push into their friends’ News Feed… thus bringing more traffic back to your Note.
   5. When people comment on your Note it also goes into their Mini Feed and their friends’ News Feed. You might also send a private email directly asking certain people to comment. Always include a link to your Note and/or blog post.
   6. Add to the Comments yourself from time to time to also push out a notification in your Mini Feed and your own friends’ News Feed.
   7. For particular commenters, you could also acknowledge them publicly on their Wall… again creating valuable exposure and viral visibility for both parties.
   8. If you follow these same people on Twitter, that you aspire to and have blogged about, (which I recommend you do – look at their Facebook profile and/or search on http://summize.com to find their Twitter username), send them a tweet or direct message letting them know you included them in your blog post.
   9. When people comment on your blog post, send them an @ Twitter message to acknowledge them in public.
   10. After a certain period, use the Share feature on your Note (imported blog post) to post out the Note on your profile. e.g. say 3-5 days goes by and your Note has many comments – you could post to your profile (use the Share button) and include a comment to the effect there’s a great discussion going on and you’d welcome more input. And/or you can also use the Share button to send the Note directly to specific friends via email.

As you can see – that’s a LOT of mileage out of ONE blog post!! I wouldn’t recommend this strategy for every blog post, necessarily. But certainly, give it a shot now and then – and do let me know your results.

You’re welcome to comment directly on my blog (I use CommentLuv so your latest post URL pulls in) and/or on my Facebook Note. I’ll do my best to also acknowledge you publicly for added valuable visibility!

UPDATE: Be sure to also add in your prominent people as Technorati tags!

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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