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The Relationship Age – New Collaborative Book Out Today!

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Relationship marketing has been around since the dawning of (wo)man. So long as we’ve been able to communicate with our fellow beings, we’ve been able to do commerce. With the incredible boom of online social networking sites – particularly Facebook and Twitter – what we’re seeing now is a massive paradigm shift in the way…

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Default Landing Tabs Back – Facebook Apologizes

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NEWSFLASH: After yesterday’s disappointing news that Facebook Fan Page Admins could no longer direct non-fans to a default custom landing tab unless they had a minimum of 10,000 fans… in less than 24 hours, Facebook has changed the new “rule” back again. The same Facebook staffer who made the forum post yesterday updated the forum…

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Facebook Nixes Default Landing Tab Option

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[UPDATE #2: May 20, 2010: A few members of my community alerted me their Default Landing Tab had “reverted” back… or was working now. So I conducted a test: I logged out of Facebook, then pulled up about a dozen fan pages with fewer than 10,000 fans that would normally land on a Welcome tab.…

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Facebook Marketing: An Hour A Day – Virtual Launch Party May 3

[UPDATE] – we had a marathon seven-hour Virtual Launch Party today (May 3). Here’s a wee video greeting I recorded for my Facebook wall on my iPhone: First, Chris Treadaway and I co-hosted a three-hour presentation via TinyChat where we discussed many of the chapters in our book, along with the recent changes announced at…

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