Posts Tagged ‘mike stelzner’
Create a Facebook Ad Checklist, Align Content Marketing with Social Media & More: The Social Scoop 2/3/17
Another big week for Facebook! The company held its fourth quarter and full year 2016 earnings call on February 1st. And, whew, the numbers are incredible: Facebook is approaching 2 billion users and generated $10 billion in profit last year. CEO, Mark Zuckerberg, is proud to lead the world’s largest community with almost 1.9 billion…
Read MoreNew Year: One-Word Theme of ABUNDANCE
At the end of each year, I like to select a single word as my main theme for the coming year. I’ve found this practice to have a profound effect in all areas of my life. Sometimes the results are not obvious right away. But, as the year progresses and I reflect back on all…
Read More12 Tenets of Relationship Marketing Effectiveness
Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them. Whereas the traditional marketing approach is transactional, relationship marketing is relational. Old-style marketing mostly focuses…
Read MoreTen Qualities of Social Media Superstars – Featuring 32 Leaders
A social media superstar is a person who has reached a certain level of industry leadership and success, in the eyes of his/her fans, followers and peers. And, these leaders naturally possess the ten qualities detailed in this post. Most of these characteristics transcend industries, and many of them transcend those who have or are…
Read More5 Ways To Record Videos For Your Social Media Marketing
No amount of sophisticated technology will ever take the place of connecting live, in person. When we’re with someone in person, we can feel their energy, watch their body language, and look into their eyes. When it comes to technology, though, the next best thing to connecting with people in person is… VIDEO! With video,…
Read More5 Ways To Market Your Business On Facebook To Both Friends And Fans
I often poll my Facebook community to see what issues they’re facing regards their use of Facebook, particularly marketing on Facebook. Following are a couple of related questions along with several suggested solutions: Hilary asks, “I have a personal Facebook page and a ‘Fan’ page, which I prefer to call an author page. Not all…
Read MoreHighlights of 2010 – A Magical And Full Year! [PICS]
As one year ends and another begins, it’s often all too easy to just jump right into what’s new and focus on the future. Whilst proper planning for the future is certainly essential, I think it’s equally important to reflect back on all that we created during the past twelve months, celebrate the wins, learn…
Read More