Posts Tagged ‘Facebook Strategy’
How to Use Facebook Ad Targeting, Split Testing & More: The Social Scoop 4/3/17
As usual, just one week goes by and there are a ton of new Facebook features and changes. I attended a ‘News On Facebook’ event in San Diego, California last Thursday as part of the Facebook Journalism Project. It was well worth investing a day to learn directly from the Facebook team; they rolled out…
Read MoreHandling Negative Facebook Reviews, Paid Lead Campaign Ideas and More: The Social Scoop 3/15/17
Greetings, First, a quick announcement: If you’re coming to Social Media Marketing World 2017 with 3,000 attendees (and/or you live in the So.Cal. area!)… come join me the day after for a fabulous half-day event with a small group (35 max!): Facebook Business Briefing & Brunch with Mari Smith & Friends – March 25th, San Diego, CA.…
Read MoreEmail Marketing is Making a Comeback, Facebook Marketing KPI’s & More: The Social Scoop 3/4/17
Have you tried the new multiple photo/video posts on Instagram? I’m seeing some cool and creative uses of this clever new feature. It’s a carousel type of post, the same as on Facebook. You can use this type of post for organic (great for testing!), and then convert to an ad. Carousel posts can showcase…
Read MoreMonetize Your Facebook Videos, 45 Facebook Tips, Facebook Groups & More: The Social Scoop 2/24/17
BIG news from Facebook this week — the company is starting to roll out VIDEO MONETIZATION! That means YOU can make money from video ads placed in your own videos (uploaded videos + Live broadcasts). It’s a limited roll out for now, but will become more widespread fairly quickly. Facebook just announced this: All eligible…
Read MoreThe Ultimate Guide to Facebook Engagement, Social Media Strategy, & More: The Social Scoop 1/6/17
Woohoo! Happy New Year! First, CONGRATS to our four lucky contest winners! I recently ran this fun contest on my Facebook Page, sponsored by Animoto, the fab video creation tool. These 3 folks each receive an Animoto Hoodie: Nancy Alexander, Ladybug Wreaths Dan Salder, Holistic Revolution Shereen Daly, Independent Diamond Beachbody Coach And, our Grand…
Read MoreUsing Facebook Marketplace Effectively, Content Marketing Development & More: The Social Scoop 12/30/16
Happy New Year! ak justI hope you are enjoying a fabulous bre now… as I write this, it’s almost New Year and I am SO excited to welcome 2017. New Year’s Eve is called “Hogmanay” in Scotland and us Scots sure love to celebrate for several days at this time of year. In fact, Edinburgh…
Read MoreDrive More Traffic From Your Facebook Page, Social Media No-Nos and More: The Social Scoop 12/16/16
Wow, what a week for LIVE video broadcasting! Facebook introduced Live 360 with a debut broadcast by National Geographic from the Mars simulator in the Utah desert. I must say, I watched the whole thing and loved it. Host, Cara Santa Maria, did a fabulous job. Twitter unveiled the ability to broadcast live seamlessly, right…
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