Posts Tagged ‘Facebook Strategy’
Facebook News Feed Tests: The Impact on Organic Reach, What Marketers Need To Know
Organic reach on Facebook is so 2012. This is unfortunate, but true. Facebook has long been a ‘pay-to-play’ platform for those businesses serious about optimizing all that the platform offers. Organic reach has been steadily declining from well over 100% on some pages (back pre-2012), to an average of 1-6% starting in 2014. Any business…
Read MoreWhy Facebook’s Latest Algorithm Change Impacts Marketers, Customer Experiences & More: The Social Scoop 10/15/17
As mentioned in the last issue of The Social Scoop, Facebook continues to put massive emphasis on videos in the News Feed, including Live streaming video and video ads. Here are two great articles on this topic from my friends at AgoraPulse and AdEspresso: 5 Ways to Use Facebook Video Ads to Land New Customers…
Read MoreHow to Make a Facebook Cover Video, Facebook Ad Types & More: The Social Scoop 8/9/17
Facebook Updates – here’s a selection of updates from my recent roundup post on my Facebook Page (embedded below). News about Facebook Stories, the Groups mobile app, video re-shares, mobile site loading time, and more. Facebook Tests Live Stories On Mobile Stories do not seem to be catching on among Facebook users by the same gusto…
Read More10 Effective Facebook Ad Examples, 32 Inspiring Email Campaigns & More: The Social Scoop 7/18/17
Wow, a busy week for Facebook – here’s a roundup of recent Facebook updates and changes you may want to know about: Facebook Cover Videos – this feature has now been rolled out to all business pages globally via desktop only. Take a look at my example cover video with lots of great video ideas in the comments, too! Facebook…
Read MoreHow Facebook is Becoming a Local Search Player, Email Campaign Ideas & More: The Social Scoop 6/29/17
Greetings! Today is my last day in Beautiful British Columbia, Canada! Wow, I’ve been on the road now for 11 days straight, with multiple events. I fly from Vancouver back home to San Diego, CA this morning… and the song that keeps going through my head? SCHOOL’S OUT for summer… by Alice Cooper. Ha! Unless something…
Read More4 Things your Facebook Ad Visuals Must Have, Leveraging UGC & More: The Social Scoop 5/31/17
Facebook rolled out a few new features on Pages and in Groups recently. Check out these three: 1) You can now add Units in Facebook Groups to help organize content, possibly into e-learning modules. This feature appears to only be for the School or Class type. Is Facebook stepping up to compete with Google’s Classroom?…
Read MoreMarketers Read Your Facebook Photos, Linking Facebook Groups to Pages & More: The Social Scoop 5/23/17
Last week, I mentioned that you can now see the number of SAVES next to each Facebook Page post… I was under the impression this was for Admins of Pages only. Turns out, it’s a new public-facing stat for all Pages. New Public-Facing ‘Saves’ Metric on Facebook Page Posts And, as I explained in this video (embedded…
Read More