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5 Ways To Market Your Business On Facebook To Both Friends And Fans

I often poll my Facebook community to see what issues they’re facing regards their use of Facebook, particularly marketing on Facebook. Following are a couple of related questions along with several suggested solutions: Hilary asks, “I have a personal Facebook page and a ‘Fan’ page, which I prefer to call an author page. Not all…

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Facebook Groups vs. Facebook Pages – Which Is Best?

Which is better: a Facebook Page or a Facebook Group? This is a question I get asked regularly. I promised my peeps I’d write a blog post about this topic, so here ya go: My short answer is you need BOTH a Group and at least one Page. Each serves different purposes. Facebook Groups USES:…

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How To Create and Promote Your Facebook Fan Page

Facebook’s Terms of Use stipulate you can only have ONE account and it must be in your own REAL name. Not your business name, a fake name, pen name, etc. Nor can you have duplicate accounts. However, good news! Facebook does provide a place for you to represent your business, and that is Facebook Pages.…

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My Facebook Features Wish List

Everyday I use Facebook and everyday I find myself wanting just a few refinements to the current features. Nothing major (well, except the broken email system!), just certain things that would make my user experience more powerful, positive and productive. Here’s my wish list of Facebook features, (1) Radically improved email. C’mon Facebook – don’t…

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