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Six Ways To Effectively Promote Events on Facebook – Case Study

Social Media Success Summit 2011 - Facebook Event

Any time you offer an event – live or virtual – there are several ways you can capitalize on Facebook’s tools to increase your event registrations. Thing is, many Facebook users create all manner of events and insist on inviting all their friends… only to upset those friends with the constant barrage of invitations and…

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15 Frequently Asked Questions About Facebook Pages

Facebook Questions

Facebook provides a comprehensive Help Center with its own range of FAQs along with helpful content from a vast number of users. [There’s even a handy Leaderboard – Top Contributor – with points system to see which users have been most helpful. Links just go to the user’s personal Profile, though. It would be great…

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Essential Guide To Facebook Page Changes [SCREENSHOTS]

Facebook Page - Profile View

Facebook unveiled major upgrades to fan Pages on February 10. If you have not yet upgraded your Page(s), you can do so here. I recommended choosing the Preview option first to get a feel for what’s changed. However, on March 10, the upgrade will be automatic, so you may as well switch before then to…

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How To Use The New Facebook Photo Viewer As A Marketing Tool

The recent Facebook Page upgrades unveiled some of the most complex features we’ve seen on the platform yet. Navigating Facebook as your Page OR Profile; posting and commenting on other Pages as your Page; notifications of Page activity; News Feed just for Pages you’ve liked; weighted system for displaying the most popular posts on your…

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Four Ways To Post On Your Facebook Fan Page As Yourself

Facebook @ tag personal profile example

UPDATE: On February 10, 2011, Facebook introduced the option to switch to “Page mode” which now gives Page Admins the ability to choose between writing on their own Page walls as the Page or as their personal Profile. Pages can also write on other Pages walls, and on any personal Profile where the wall privacy…

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5 Ways To Market Your Business On Facebook To Both Friends And Fans

I often poll my Facebook community to see what issues they’re facing regards their use of Facebook, particularly marketing on Facebook. Following are a couple of related questions along with several suggested solutions: Hilary asks, “I have a personal Facebook page and a ‘Fan’ page, which I prefer to call an author page. Not all…

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