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7 Types of Facebook Video to Help Increase Engagement

7 Ways to Use Facebook Video

2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing. First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your…

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10 Essential Rules For Effective Facebook Marketing

10 Essential Rules for Facebook Marketing

Facebook marketing is an essential part of your social media mix. This week’s lead article covers several excellent “rules” for effective marketing on the world’s #1 social network. PLUS, take a look at the notes I typed up from the opening keynote by Mark Zuckerberg and team at the 6th annual f8 Facebook Developer Conference!…

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How To Write Perfect Headlines for Your Social Media Posts

Write Perfect Headlines for Social Media Posts

Copywriting is one of the TOP skills needed for social media success. Every post, tweet or status update is… a headline! Crafting a compelling headline is the first step in getting your social media posts read. Without one, many readers might skip over your content. “On the average, five times as many people read the…

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Top 100 Social Media Leaders On Twitter: The Social Scoop Issue 136

Top 100 Social Media Power Influencers

It’s an honor to be included again in this year’s Top 100 Social Media Power Influencers – at numero four, alongside awesome folks like Guy Kawasaki, Robert Scoble, Chris Brogan, Brian Solis, Seth Godin, Ann Handley (Marketing Profs), Pam Moore, Jeremiah Owyang and so many more. (Track all 100 influencers by subscribing to this Twitter…

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23 Facebook, Twitter, LinkedIn & Pinterest Features You Should Know: The Social Scoop Issue 133

23 Little-Known Social Media Features

Many of the popular social media platforms regularly add helpful new features – but there isn’t always a big announcement, so it can be hard to keep up with these additions and changes! This week’s featured article is from HubSpot and details 20 features that you probably didn’t know existed on Facebook, Twitter, LinkedIn and Pinterest – but probably…

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