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How To Use The New Facebook Photo Viewer As A Marketing Tool

The recent Facebook Page upgrades unveiled some of the most complex features we’ve seen on the platform yet. Navigating Facebook as your Page OR Profile; posting and commenting on other Pages as your Page; notifications of Page activity; News Feed just for Pages you’ve liked; weighted system for displaying the most popular posts on your…

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New Tool Measures Your Facebook Page EdgeRank Score

Facebook News Feed

Getting your Facebook fan page posts seen in the News Feeds is one of the most important – and elusive – aspects of marketing on Facebook. Jeff Widman of BrandGlue.com discovered that some 88% of Facebook users never return to a fan page once they’ve clicked the Like button. Instead, they see and engage with…

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Should You Merge Your Facebook Place Page and Business Page?

Facebook: Unmerge Place Page and Business Page

Facebook launched many great new products this year, not least of which was Facebook Places – which went live on August 18, 2010. Facebook Places is a terrific product for both local businesses and Facebook users alike, especially since the launch of Deals. When a Facebook user checks in to a location using their iPhone,…

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Default Landing Tabs Back – Facebook Apologizes

Default_Landing_Tabs_Back_Facebook_Apologizes

NEWSFLASH: After yesterday’s disappointing news that Facebook Fan Page Admins could no longer direct non-fans to a default custom landing tab unless they had a minimum of 10,000 fans… in less than 24 hours, Facebook has changed the new “rule” back again. The same Facebook staffer who made the forum post yesterday updated the forum…

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Facebook Nixes Default Landing Tab Option

Facebook_Nixes_Default_Landing_Tab

[UPDATE #2: May 20, 2010: A few members of my community alerted me their Default Landing Tab had “reverted” back… or was working now. So I conducted a test: I logged out of Facebook, then pulled up about a dozen fan pages with fewer than 10,000 fans that would normally land on a Welcome tab.…

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