Posts Tagged ‘Facebook Advertising’
Facebook Is More Small Business-Friendly Than You Thought
Facebook’s latest efforts to support the education and empowerment of small- and medium- size businesses is a series of LIVE events around the U.S. called the 2015 Boost Your Business Program, just announced this week. There are over 40 million active small business Pages on Facebook and the company is more committed than ever to helping…
Read More3 Facebook News Feed Changes: What Marketers Need To Know
Three more Facebook changes to get our arms around this week! Facebook is constantly fine-tuning the super-complex algorithm that determines the highly customized and personalized mix of content displayed in News Feeds. Each of the 1.44 Billion users sees a unique version of News Feed — it’s mind-boggling, right? The latest News Feed tweaks may also…
Read More7 Types of Facebook Video to Help Increase Engagement
2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing. First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your…
Read More10 Essential Rules For Effective Facebook Marketing
Facebook marketing is an essential part of your social media mix. This week’s lead article covers several excellent “rules” for effective marketing on the world’s #1 social network. PLUS, take a look at the notes I typed up from the opening keynote by Mark Zuckerberg and team at the 6th annual f8 Facebook Developer Conference!…
Read MoreFacebook Relaxes Page Cover Image Rules: Use This Tool to Test 20% Rule
Facebook recently (quietly) changed its Page Guidelines around Cover Images. Previously, you could not have any price or purchase information, contact information, references to Facebook features, or calls to action. Now, you can. The main rule that remains in place for Cover Images is that you cannot exceed 20% text. Why is this? So that…
Read MoreEngaging With Facebook Social Ads
Whether you’ve purchased Facebook Social Ads or have in some way interacted with these ads, you may be underestimating the power of this Facebook feature. First, as an advertiser, you can select very targeted demographics for your ad campaign, much as you can with Google Adwords. Second, as a business owner utilizing Facebook to grow…
Read MoreHow NOT To Do Business on Facebook… or anywhere!
I had a very unpleasant experience last week: a gal, I’ll call Ms. X, ripped off my copyrighted sales copy for FacebookFortunes.com and FacebookGuidebook.com, put it up verbatim on her Facebook Profile, her website, and on Podclass… and began promoting the programs as if they were her own. I was shocked. (I’ve been on the…
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