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Facebook Live on Desktop, Install the New Facebook Pixel, Mobile Facebook Ad Mistakes: Mari Smith’s Top Social Media Stories This Week

social-scoop-facebook-roundup-9-30-16

“The Social Scoop” is Mari’s weekly roundup of the top Facebook stories, social media news and trends. This is Issue #220. Native Facebook LIVE video broadcasting is coming to desktop. Businesses of all sizes have an unprecedented opportunity to build their own “TV channel.” Yes, you’ve been able to do that on YouTube for some…

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Facebook’s Branded Content Policy: What It All Means for Marketers

Facebook's Branded Content Policy

This post was originally published on my Facebook page. Join us there to chime in on the conversation about branded content.  As of September 1st, Facebook began enforcing its Branded Content policy. Non-compliant posts will be removed, and ads will be disapproved for lack of compliance. Currently, only blue checkmark verified pages can publish “branded content.” Will this change?…

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15 Creative Ways To Optimize Your Facebook Ads Using Custom Audiences

15 Ways To Enhance Your Facebook Ads with Custom Audiences

One of the most effective ways to grow your business in today’s world is reaching the exact right people at the right time on the right devices using laser-targeted Facebook advertising. BUT, Facebook ads have gotten really complex for most busy business owners to understand and properly optimize. Our featured post this week showcases 15…

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Facebook Dark Posts: What Are They And Why Use Them?

Facebook Dark Posts

The technical term for a Facebook “dark post” is an “unpublished post.” But, neither term indicates clearly what it is! Every day in your Facebook News Feed – on both mobile or desktop – you are seeing these very things called dark posts! They are PAID content from businesses that look like a wall post on a…

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10 Secrets To Making Your Social Media Marketing Much Easier

Managing your social media activities every single day, staying on top of the latest tech trends, and ensuring you get a decent ROI from the time and money you invest can be a great big headache for so many busy business owners, entrepreneurs and social media managers. Whether you take care of most of your…

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Top Five Facebook Marketing Mistakes – And How To Fix Them!

top five facebook mistakes

If you’ve been feeling overwhelmed by the constant changes on Facebook and frustrated with a lack of solid results, you’re not alone. Many small to medium size business owners – even Fortune 500 companies – find it challenging to properly reach their fans and struggle to measure real monetary results from their Facebook marketing efforts……

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