Posts Tagged ‘facebook ads’
Facebook Ad Placement Options, Ways to Repurpose Content & More: The Social Scoop 6/21/17
Greetings from Beautiful British Columbia, Canada! Wowee, I’m so happy to be back in the country of my birth and childhood. I’ve had a long trek and had to deal with a number of delays, and one extra unplanned night in Vancouver due to missed connecting flights, Ugh! But, as the longest day of the…
Read More5 Things Affecting Your Facebook Ads’ ROI, The Right Contest Wording & More: The Social Scoop 6/13/17
Not too many Facebook updates to report this week… just news of an epic Facebook Groups Community Summit event happening in Chicago on June 21-23, 2017, featuring Mark Zuckerberg, Chris Cox and other key staff. It’s an all-expense paid event and Zuckerberg will be streaming his part live on his profile @zuck. It’s been amazing to…
Read More4 Things your Facebook Ad Visuals Must Have, Leveraging UGC & More: The Social Scoop 5/31/17
Facebook rolled out a few new features on Pages and in Groups recently. Check out these three: 1) You can now add Units in Facebook Groups to help organize content, possibly into e-learning modules. This feature appears to only be for the School or Class type. Is Facebook stepping up to compete with Google’s Classroom?…
Read MoreMarketers Read Your Facebook Photos, Linking Facebook Groups to Pages & More: The Social Scoop 5/23/17
Last week, I mentioned that you can now see the number of SAVES next to each Facebook Page post… I was under the impression this was for Admins of Pages only. Turns out, it’s a new public-facing stat for all Pages. New Public-Facing ‘Saves’ Metric on Facebook Page Posts And, as I explained in this video (embedded…
Read MoreThe Facebook Pixel: What It Is and How to Use It, Customer Experiences & More: The Social Scoop 4/29/17
Woohoo, I’m back in San Diego after traveling almost nonstop in April – wow, what a whirlwind month…but, oh-so-gratifying! This past week, I had a wonderful time in San Francisco, leading Facebook marketing sessions at Marketo’s annual conference. Plus, meetings at Adobe’s HQ, and with the amazing team at Entefy – a startup that is building an…
Read More77 Facebook Ad Resources, Instagram for E-Commerce & More: The Social Scoop 4/22/17
HAPPY EARTH DAY 2017! Add a frame to your Facebook profile photo/video, get involved, take action, make a donation if you can. I love all the videos at Conservation.org – like this one about ice melting narrated by Liam Neeson. So useful to raise awareness. “Nature doesn’t need people. People need nature.” This week, I flew…
Read MoreVideo Tools for The Camera Shy, Facebook Ad Landing Pages & More: The Social Scoop 4/17/17
It’s almost time for Facebook’s annual F8 Developer Conference taking place on April 18th and 19th in San Jose, California with 4,000 attendees. You can register to watch the F8 keynotes streaming live online here. Plus, this year, Facebook introduced live in-person meetups around the world (I believe all RSVPs are closed now, but good to know…
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