Posts Tagged ‘content marketing’
4 Things your Facebook Ad Visuals Must Have, Leveraging UGC & More: The Social Scoop 5/31/17
Facebook rolled out a few new features on Pages and in Groups recently. Check out these three: 1) You can now add Units in Facebook Groups to help organize content, possibly into e-learning modules. This feature appears to only be for the School or Class type. Is Facebook stepping up to compete with Google’s Classroom?…
Read MoreMarketers Read Your Facebook Photos, Linking Facebook Groups to Pages & More: The Social Scoop 5/23/17
Last week, I mentioned that you can now see the number of SAVES next to each Facebook Page post… I was under the impression this was for Admins of Pages only. Turns out, it’s a new public-facing stat for all Pages. New Public-Facing ‘Saves’ Metric on Facebook Page Posts And, as I explained in this video (embedded…
Read MoreStudy: Facebook Native Videos Perform Better, Content First Marketing and More: The Social Scoop 3/17/17
Greetings! I just shared this amazing compilation of the latest Facebook Live & Video Streaming Stats & Facts on my Facebook Page, including: Facebook users gaze 5x longer at video content than static content 90% of Facebook viewers think video quality is the most important aspect of Facebook Live videos. 85% of Facebook videos are…
Read More18 Genius Facebook Ad Hacks, A Guide to Niche Targeting & More: The Social Scoop 2/18/17
With Facebook’s new video and TV announcements, plus Mark Zuckerberg’s Manifesto and all the online discussions it spawned so far, it’s been another BIG week in Facebook-land. News included the following: Facebook rolls out autoplay videos with sound on Eeks, apparently after testing sound on, Facebook received favorable feedback… I’ve yet to meet someone who actually…
Read MoreCreate a Facebook Ad Checklist, Align Content Marketing with Social Media & More: The Social Scoop 2/3/17
Another big week for Facebook! The company held its fourth quarter and full year 2016 earnings call on February 1st. And, whew, the numbers are incredible: Facebook is approaching 2 billion users and generated $10 billion in profit last year. CEO, Mark Zuckerberg, is proud to lead the world’s largest community with almost 1.9 billion…
Read MoreGenerate Captions on Facebook Videos, Save Time Creating Content & More: The Social Scoop 1/13/17
It’s been another big week for Facebook Live updates. Check out this post with a summary of six exciting new features, including: The ability to GO LIVE on Facebook from your web browser (laptop or desktop), Facebook Live Contributor Role for fan Pages (designate specific friends/people to go live on your Page, Video metrics for…
Read MoreUsing Facebook Marketplace Effectively, Content Marketing Development & More: The Social Scoop 12/30/16
Happy New Year! ak justI hope you are enjoying a fabulous bre now… as I write this, it’s almost New Year and I am SO excited to welcome 2017. New Year’s Eve is called “Hogmanay” in Scotland and us Scots sure love to celebrate for several days at this time of year. In fact, Edinburgh…
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