Could you use a simple checklist for your social media activity? Look no further, I’ve found an awesome one for you! Check out this week’s top pick from The Social Scoop newsletter: a wonderful, colorful checklist/infographic from The Whole Brain Group [embedded below and you can also download a printable version here.]

I’ve always been a fan of creating simple systems to manage the complex. And, I’m sure you’ll agree, social media marketing is certainly one of the most complex topics out there! Just when you think you’ve mastered one layer, Facebook introduces yet another change, a new app comes along, or what worked six months ago no longer works now.

So, once you’re clear on your marketing objectives and strategy, an easy solution for consistent implementation is to work with a checklist!

The blog version of this week’s edition of THE SOCIAL SCOOP weekly newsletter follows below!

As mentioned last week, I’m on a mission to offer my readers and audience at large an opportunity to more easily share my weekly roundup. If you’re already subscribed, you’ll continue to receive The Social Scoop via email on Friday mornings. If you’re not yet signed up and would like to be, please enter your name and email in the box to the right (desktop) or below the post (mobile). Thank you!

If you have any comments, questions, or specific requests for inclusion, do let my team and I know – use the comments section below or reach us via our contact page here.

Mari’s Top Social Media Picks – January 9, 2015
Issue #131

Greetings!

Could you use a simple checklist for your social media activity? Look no further, I’ve found the best one for you! Check out this week’s top pick from The Whole Brain Group!

I’ve always been a fan of creating simple systems to manage the complex. And, I’m sure you’ll agree, social media marketing is certainly one of the most complex topics out there! Just when you think you’ve mastered one layer, Facebook introduces yet another change, a new app comes along, or what worked six months ago no longer works now.

So, once you’re clear on your marketing objectives and strategy, an easy solution for consistent implementation is to work with a checklist!

You might also find this article on JennsTrends.com very useful to work hand-in-hand with the checklist: How to Create a Social Media Strategy.

This week’s top three articles selected for you:

1. Sensible Social Media Checklist for Business v3.0 [INFOGRAPHIC]

via TheWholeBrainGroup.com

This awesome checklist is in a colorful infographic format. You can view the graphic on the web and download a printable version in both single page and 5-page versions. I really love the visual element. (Hat tip to CoxBlue for this find!)

2. How to Use Facebook’s NEW Call-to-Action Button

via PostPlanner.com

Facebook recently launched a brand new CTA (call-to-action) button for fan pages! You can choose from one of seven buttons and link to any URL on or off Facebook. The choices are: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, or Watch Video. If you don’t have the button yet, it’s coming very shortly! Join the discussion here.

3. 2015 Social Media Predictions: 10 Forecasts You Need

via HeidiCohen.com

It’s that time of year when there are a ton of prediction posts flying around the web, some make sense and some are far-fetched. 😉 I found Heidi’s write-up to be particularly useful, as she’s included practical tips and actionable tactics for each of the predictions.

That’s all for for this week’s issue of The Social Scoop!

I hope you have a wonderful weekend and productive week ahead.

On a personal note, I jumped back into the “work saddle” with 1000% gusto on Monday morning, ready to take on the world. I sure loved the quieter pace over the Holidays, and then was super EAGER to get going with 2015. Phew, well, here we are now nine days into the year and I’m still fired up, but also telling myself to pace it, girl! Ha! Seriously, it’s all about balance and making sure we allow sufficient time to recharge. I’m off for some fun R&R this weekend with a few girlfriends (and excited to see the new movie, Selma, too!).

Cheers!

Mari

P.S. Will I see you in California in March? I sure hope so. Come attend the world’s largest and most awesome social media conference LIVE and in person here in gorgeous, sunny San Diego! Click here to find out more about Social Media Marketing World and get your ticket ($380 savings!).

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Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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