Dear Fellow Professional,

First, as you may know, Meta is absolutely blazing a trail with AI!!

Mark Zuckerberg is determined to dominate in this field, too. (Not just generative AI, but AGI - artificial general intelligence - as well. Yikes! 😳)

Whether you plan to use Meta.ai on desktop - or Meta's AI integrated right into Facebook, Instagram, Messenger, and WhatsApp - you really need to at least have a handle on what's happening here.

As a marketer, there are incredible resources at your fingertips. And, if you don't have to pay for a third-party app/tool/platform, then why would you?!

Yes, ChatGPT, DALL•E, Google Gemini, Microsoft Copilot, Jasper, Claude, Perplexity - the whole gamut - offer fabulous time-saving and cost-saving tools to all of us now.

BUT, Meta is a trillion dollar company and Zuckerberg has billions to invest to ensure the Meta platforms dominate the world of AI!

In this new workshop series, I'll brief you on exactly what you need to know as a savvy marketer so you can stay competitive in your field.

Did you know? Watching video on Facebook and Instagram accounts for a whopping 60% of all time spent on these two platforms. 🎬 This includes REELS, of course.

From Meta's most recent earnings call (Q1) 4.24.24

"Video also continues to grow across our platform, and it now represents more than 60% of time on both Facebook and Instagram. Reels remains the primary driver of that growth, and we’re progressing on our work to bring together Reels, longer-form video and Live video into one experience on Facebook. In April, we rolled out this unified video experience in the US and Canada, which is increasingly powered by our next generation ranking architecture that we expect will help deliver more relevant video recommendations over time."

Reels has driven more than a 40% increase in time spent on Instagram since the company launched this popular short form video format. (Exactly like TikTok and YouTube Shorts). 📱

There's no question, short form vertical videos are here to stay and must be a big component of your content marketing.

(Isn't it amazing that people would rather spend 40 minutes watching a series of 1-minute reels or TikTok videos back-to-back vs. tuning into one 40-minute show!? 🤪)

Another huge growing trend is community. Building a large, loyal group of people who love you and love to buy from you is a powerful marketing strategy. One of the most effective places to build such a community is using FACEBOOK GROUPS.

However, many marketers start a group and really struggle to get it off the ground properly. They have a low number of members and little to no engagement after a while. So they give up in vain and move on to try something else.

The thing is, it takes a very specific approach to build a solid foundation, foster trust, cultivate the right culture, and add so much value that your members come back daily to engage.

But you don't stop there, or you'll find yourself with a full-time job just managing and moderating the group. You must also generate leads and monetize your Facebook group with the right offers. 💰

I'm so excited to share with you what I've learned over the years of running very successful and profitable Facebook Groups so you can benefit from this powerful free feature that Meta offers!

We'll also cover what to do now that Facebook deprecated the Groups API - meaning that any and all third-party apps can no longer access Groups. This includes live-streaming apps. But there is a workaround.

And, we'll cover Meta AI inside groups, including Admin Assist with AI enhancements. Should you enable these features? What are the downsides? Can you even turn them off?

The third critical component of your social media marketing strategy is getting up to speed with FACEBOOK / META ADS.

The days of only doing organic marketing are pretty much over... for most businesses. (Maybe you're one of the lucky outliers).

Mastering even the absolute basics of setting up and running effective Facebook ad campaigns could make all the difference in the world to your annual revenue!

Imagine if you invested a nominal amount in ads and you got 2x, 5x, 10x or more back in sales? Now that's a good strategy!

In this third workshop dedicated exclusively to the fundamentals of successful ad campaigns on Facebook & Instagram, you'll finally feel empowered to start investing in this key area.

Meta has a huge announcement coming soon that will be good news for advertisers. You'll get to learn about it first in my workshop!

So, my friend, if you could use some hands-on help with any one or more of these three key aspects of your social media marketing strategy, this super-affordable, deep-dive, hands-on workshop is for you! 🥳

I'm delighted to take you through this fun and educational series on 3 important topics - this time with a NEW spin and that is AI-Empowered!!

PART #1: REELS

How to create and publish compelling Reels (short form vertical videos) on both Instagram and Facebook. A complete step-by-step guide. Includes native creation inside the Instagram and Facebook mobile apps, as well as inside Meta Business Suite, and a few of the popular third-party video apps and tools!

PLUS, we'll review what's available to you with AI-powered tools so you can quickly create and repurpose your video content that gets real results.

PART #2: GROUPS

How to set up and run a profitable Facebook group. Or how to reenergize and monetize your group if you have one that's plateaued. The exact steps to take to make your group attractive, grow your membership, and keep people coming back for more. Plus, how to monetize your group efforts!

PLUS, what Meta is doing with AI inside groups - you need to know this if you own/run a group or are thinking of starting one.

PART #3: ADS

How to craft and place effective Meta ads. The fundamental elements you need to get right for your ads to perform properly. How to consistently get positive ROI / ROAS (return on investment / return on ad spend). And how to track the right metrics that matter.

PLUS, what's coming soon with AI for advertisers!