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10 Proven Ways To Improve Your Facebook Reach

By Mari Smith | June 2, 2013 |

Improve Your Facebook ReachMany Facebook fan page owners struggle to get more of their fans to see their posts in the news feed. On average, most Facebook page posts reach a mere 16% of fans in their news feed.

However, the good news is that number could be much higher, like 47% or even more. But the bad news is it could also be much lower, like 2%. So what can you do?

Here are ten ways to reach more of your Facebook fans in the news feed. Below you’ll find the Storify of my session at the first annual Social Media Marketing World, complete with slide deck and my selection of top tweets, packed with even more tips, resources and links to further reading!

(In a hurry? Scroll below the Storify for a short list of the ten tips!)

[Hand Illustration from Shutterstock].

Here is the short version of the 10 ways to improve your Facebook reach

  1. Track timing and frequency of your posts to find your own sweet spot.
  2. Test audience targeting with individual posts (the little target symbol on the post publisher).
  3. Vary your content type – photos and status updates typically get the highest reach.
  4. Include CTAs (calls to action) – social CTAs and sales/conversion CTAs (see slides 13-15 for further explanation).
  5. Increase your response time – fans expect a response in 30 minutes yet currently the average response time is a whopping 22 hours according to SocialBakers.
  6. Pay for more reach with Facebook’s various ad products.
  7. Host events such as “Live Q&A during xx times” or “Expert Friday.”
  8. Spotlight fans – e.g. Fan of the week, Fan Page Friday.
  9. Run a contest.
  10. Build a Facebook Interest List for your topic – and be sure to add your own page.

I trust you picked up some useful ideas here! Got questions? Let me know in the comments below.

Free Facebook webinar – June 4th, 2013:

Here’s the kicker. Facebook reach is just ONE element of successful Facebook marketing. There are many other aspects you need to focus on such as strategies for your content, engagement, growth, ads, conversion and more. So, come join me on my upcoming MEGA webinar where I’ll be sharing my 7 Step Facebook Success Plan! We have over 10,000 people registered from all over the world. I hope you can join us live!

7 Steps To Facebook Success - Free Webinar

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Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips and tagged , , , , , , , , , , , , , ,

14 Comments

  1. FastFaceLikes on April 12, 2014 at 11:58 am

    Thanks Mari. Nice article you have here and also a good website.

    For a few bucks, you can easily promote your page and boost your visibility:

    Buy Facebook Likes



  2. Lucky on April 9, 2014 at 10:21 pm

    social media is one of the best method to boost your business. we will give you full guarantee of real Facebook page likes of your country or worldwide, and track your Facebook page forever, its improve your page rank always show at the first position in Facebook search box.
    Thanks…………
    http://inworldmarket.com/in-world-how-to-use-google-webmaster-tools-effectively-for-seo/



  3. Susan LilBear Perry on March 28, 2014 at 9:54 am

    I absolutely love these tips. As a social media intern, I’ve noticed that the time posts are made is a huge factor. Spotlighting fans, contests, and responding to comments within 30 minutes are also really great tips. Thank you, Mari!



  4. Michael Rozinsky on November 30, 2013 at 9:13 pm

    I post memes and other pics that get 50 plus Likes on my fan page (Facebook.com/textbookdollars) but as soon as I add a link back to my page or a link to my blog I don’t hardly get any Likes. Post with links usually reach is only 50-200, but when I post for example a memes I reach over 2K at a time. Why does this happen and what can I do to get more reach for posts I make with links back to my site?



  5. Latha on November 26, 2013 at 8:41 pm

    Facebook Interest List is something new for me.. Thanks for that tip



  6. MOS SEO Services on September 9, 2013 at 9:50 pm

    Thanks for sharing amazing tips, this is a very timely article for me right now.



  7. Kinex Media on September 9, 2013 at 5:12 am

    Thanks Mari Smith for the post I’ve gained a lot from this and i’ll try to start taking these steps asap. Thanks for sharing



  8. Kristenhanna on June 12, 2013 at 5:39 am

    The slide was good with interesting tips. I would also like to suggest a tip to reach facebook customers which is magento retailers can try implementing Magento facebook Login module to gain more exposure and reach worldwide.



  9. AIMInternetMarketing on June 3, 2013 at 12:20 pm

    I love the idea of pre-scheduling tweets to coincide with key points! Do you also send tweets out after the sessions to further discuss you key points in more depth?



  10. Media3 on June 3, 2013 at 4:21 am

    I’m doing good these with Facebook and your article helps me in good out come….



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