Learn how to generate more LEADS and SALES using Facebook and Instagram!

NEW! 2-Part Marketing Masterclass Miniseries with Mari Smith

Are you ready to increase your leads and sales?

Let me show you exactly how to consistently generate quality leads using Facebook and Instagram. And, how to write compelling Ad copy that converts to sales!

New 2-part online training miniseries.
Buy one or both masterclasses!

Masterclass #1 (On Demand)

facebook instagram lead generation mari smith

Masterclass #2 (On Demand)

facebook ad copywriting mari smith

NEW! Online masterclasses by Premier Facebook Marketing Expert, Mari Smith

Two x 3-part online courses

EXTENDED: Special Sale! Get both classes today and SAVE $$$!
Reg. $394 Your price today is only $149

👉 Click Here To Order Now!

*Recommended: buy both classes and get the best savings.
Or, you can order each class individually at $97/ea - see below.

Are you frustrated trying so hard every day to squeeze LEADS and SALES out of Facebook and Instagram - using organic (or paid) methods - to no avail?

And, maybe you've tried Facebook Ads without much success? (Or, maybe you're too scared to try Ads in case it's a waste of money?!!)

Well, you're certainly not alone.

With organic reach at a mere 5.2% on average, is it any wonder small business owners are struggling to generate real, measurable results on these social platforms?

You've tried really hard to build your following over the years. Maybe you've run ads just to increase your Likes and Followers. But, then you realized Facebook made you pay again to reach those very people you just paid to follow your Page. 😫

Maybe you've heard we're not supposed to 'sell' on our social channels. So you're reluctant to be too 'salesy,' and you hold back asking your audience members for their contact information, or to buy from you.

You're jumping through hoops (maybe literally?! ha!) creating EVERY imaginable type of content that Instagram and Facebook keeps pushing and pushing (all in an effort to compete with TikTok and other dominant apps).

I'll bet you're striving to crank out content every single day. Stories. Reels. Livestreaming. Long-form video. Short-form video. Memes. Questions. Carousel posts. Tricks. Hacks. Hustle. Grind. You name it.

ryan gosling frustrated

Arrrgh! It's enough to drive a person craaaaaazy, right?!

For so many small business owners around the world, Facebook and Instagram have gotten way too complicated and way too expensive to get the results you really want. 🤯

What you really want is more LEADS and SALES!! Right?

And, you want SIMPLE and EASY!

oprah winfrey yes

Let me show you how to generate leads using Facebook and Instagram, *and* how to write compelling copy for your ads in my newest 2-part online 'Marketing Masterclass Miniseries!'

You can sign up for one or both classes. I HIGHLY recommend diving in to both parts to get the BEST price and the MAXIMUM results!

Masterclass #1: Facebook and Instagram Lead Generation Made Simple. I'll show you the best proven methods for attracting a steady stream of your ideal prospects using organic and paid methods.

Masterclass #2: Facebook Ad Copywriting Clinic. Learn how to write compelling copy for your Facebook and Instagram ads that get approved and convert to leads and sales!

MASTERCLASS #1 - Lead Generation

Here’s What You’ll Learn:

  • Mari's proven methods for exactly how to create a steady stream of ideal prospective customers and clients using Facebook and Instagram.
  • Includes both organic and paid (ads) ways of reaching your prospects.
  • Choosing the most effective lead magnets. Which works best for what type of audience: a PDF, video, webinar, challenge, other?
  • How to create compelling lead magnets and lead capture pages. 
  • How to inexpensively test and iterate in order to maximize your results and know which campaigns you'll invest your budget in.
  • Using the power combo of a Facebook Business Page + Facebook Group (+ Facebook personal profile, if you wish) + Instagram.
  • Top 17 ways to build your email list (without spending money!)
  • How to leverage OPL (other people’s lists) and OPA (other people’s audiences)!
  • Simple tools for setting up your lead system, including lead magnet creation, landing page creation and email management platforms.
  • *MOST IMPORTANTLY!!* What to do after capturing your lead to nurture the budding relationship and naturally walk them to a path of purchasing. 👣💰😊
  • BONUS: Register today and get example email nurture sequences and sample compelling email subject lines. Having the right emails, the right timing, and the right wording can make all the difference in converting your new leads to sales.


FB & IG Lead Generation Made Simple Class Agenda:

Part 1

Create Your Compelling Lead Magnets. We’ll start by diving into what makes a good lead magnet (a free incentive in order to collect your prospect’s contact information), and what’s effective for your industry, business and audience. We’ll also clarify exactly who you’re speaking to so you’re always meeting the needs of your audience members and joining the conversation they’re already having. You’ll receive an Avatar Worksheet as well to drill deeper into your audience’s needs. 

Part 2

Promote Your Free Offers to Generate Leads.

Next, we’ll cover proven organic and paid methods of promotion on Facebook and Instagram. Thinking outside the box - going beyond the standard ‘squeeze page’ and ‘lead magnet.’ Integrating Facebook Groups. Considering chat bots. How to rise above the noise and capture the attention of your ideal prospects so they feel compelled to sign up.  

Part 3

Nurture Your Leads To Purchase Decisions. Now that your list is growing, we’ll focus on converting your prospects to buyers. Deploying the right methods to ultimately create conversions. Getting the email frequency and copy just right. Tips for increasing email deliverability and making sure your emails don’t land in the Promotions or Spam tabs. You’ll also receive example email nurture sequences that can help make all the difference to your conversions.

Live classes are now completed. INSTANT REPLAYS now available for all three classes!!

What's Included:

  • 3 powerful training sessions with Mari Smith - each class is now recorded and you have instant replays with lifetime access.
  • Includes Q&A with Mari with spot coaching, hot seats and critiques on your current Facebook and Instagram lead magnets, landing pages, calls-to-action, etc. Receive instant feedback, best practices, and practical recommendations for immediate improvement.
  • Community support. Membership in our private Facebook Group exclusively for the Lead Generation Made Simple class. Peer support + help from Mari’s team members + priority access to Mari.
  • Lifetime access to course materials.
  • Satisfaction guaranteed. You get real, measurable results or you get your money back. Simple as that!

Join us for this live program! Sign up for Facebook and Instagram Lead Generation Made Simple with Mari Smith today!

3-part masterclass. Live sessions now complete - get the recordings today. Lifetime access to all class materials. Satisfaction guaranteed. You’ll learn exactly what you need to know to consistently generate leads using organic and paid methods on Facebook and Instagram. 

Reg. $197. Yours for just $97. OR, buy both classes together (recommended) for just $149.

Click To Get Started: Lead Generation Made Simple

MASTERCLASS #2 - Ad Copywriting

Here’s What You’ll Learn:

As organic reach continues to decline (currently it's at an average of 5.2%), knowing how to craft high-performing Facebook ads is more important than ever.

Yes, visual creative is important with your Facebook and Instagram ads.

But the AD COPY is equally important.

Our eyes/brains take in the visuals *plus* the headline *plus* the initial ad copy *plus* the CTA (call-to-action). When you understand how to craft compelling headlines, use creative visuals and add an irresistible CTA, this combo can make all the difference to your sales conversions. Here's what we'll cover:

  • The best types of 'hooks' to use in your Ads that speak directly to your audience but don't break Facebook's crazy rules!
  • Tips for getting your ads approved. What to say, what not to say. And, what to do if your ads do get rejected.
  • Industry examples so you can learn from others and get inspired for your own epic ads.
  • Powerful tools to help you spark ideas. Never get "writer's block" again!
  • Why and how you must keep a solid swipe copy vault! (I'll share some of my own examples with you!)
  • We'll also touch on the impact of moving to a 'cookieless world' and why you must integrate alternative methods to building out your own customer dataset. [What does this mean? With Apple offering iPhone and iPad users the ability to opt out of being tracked for advertising purposes, and Google planning to block tracking from its Chrome browser in 2023 (Firefox and Safari already do), advertisers need new ways of ensuring they reach the right audience].
  • This class is run as a 'Clinic' - so, it'll be very hands-on and interactive. Yes, I'll also teach you exactly what you need to know to craft compelling Facebook and Instagram Ad copy. PLUS, we'll roll up our sleeves and look at actual participant examples, do live Q&A, and hot seats with personalized coaching. It'll be very dynamic!
  • BONUS! Register today and get these two extra special resources for free: 100 Best Headline Words and Phrases + Top 10 Words and Phrases to Avoid In Your Ads.


Ad Copywriting Clinic Agenda:

Part 1

Write Compelling Copy. How to research and understand the pain points of your audience. Craft compelling hooks without breaking any Facebook Ad rules in your copy. Clarifying - and writing for - all the basic elements of your Facebook and Instagram ads: the ad copy, title/headline, link description, and CTA button. Ideal character length for each section. Using Lead Ads and getting people to fill out your form. 

Part 2

Choose The Right Assets.

Which performs better in ads: a video, an image, or both (Carousel format)? The right sizes, formats and dimensions to use. How to effectively use text overlay. Tips for compelling messaging in video ads. 

Part 3

Get Your Ads Approved.

Words to use, words to avoid. How the Facebook Ad AI works. How to make sure your landing page is on point, as well. What to do if your ads get rejected. Understand the impact of the dying tracking cookies.

Live classes are now completed. INSTANT REPLAYS now available for all three classes!!

What's Included:

  • 3 powerful training sessions with Mari Smith - each class is now recorded and you have instant replays with lifetime access.
  • Includes Q&A lead by Mari with spot coaching, hot seats and critiques on your current Facebook and Instagram lead magnets, landing pages, calls-to-action, etc. Receive instant feedback, best practices, and practical recommendations for immediate improvement.
  • Community support. Membership in our private Facebook Group. Peer support + support from Mari’s team members + priority access to Mari.
  • Lifetime access to course materials.
  • Satisfaction guaranteed. You get real, measurable results or you get your money back. Simple as that!

Join us for this program! Sign up for Ad Copywriting Clinic with Mari Smith today!

Lifetime access to all class materials. Satisfaction guaranteed. You’ll learn exactly how to write compelling, high-converting copy for your Facebook and Instagram ads so you can generate more leads and sales. 

Reg. $197. Yours for just $97. OR, buy both classes together (recommended) for just $149.

Your Training Schedule

Join one or both classes:

  • Masterclass #1 - Lead Generation Made Simple: Get instant access to all materials, class recordings, chat transcripts, resources and our private group.
  • Masterclass #2 - Ad Copywriting Clinic: Get instant access to all materials, class recordings, chat transcripts, resources and our private group.

PLATINUM VIP UPGRADE
“Deep Dive with Mari”

Accelerate your Facebook marketing success with your own private Masterclass! Invest in this extremely rare opportunity to work 1-on-1 with the ‘Queen of Facebook!’ We'll meet via Zoom at a mutually convenient time for your very own deep dive private Masterclass where we'll go through your entire Facebook (and Instagram) marketing plan. You'll receive training and coaching specific to your needs in one jam-packed, deep dive session. Plus, you'll receive a fully customized and personalized Facebook Marketing Strategic Plan. To hire Mari privately for such a deep dive Masterclass, fees typically start at $7,500.

Your price today = only $1,897
Includes full access to the full 2-part Marketing Masterclass Miniseries.
Bring your team members as well, if you wish!


What’s included when you upgrade to Platinum VIP:

  • An in-depth, 2+ hour private Masterclass (for just you, or bring your team) where you’ll work 1-on-1 directly with Mari Smith and receive customized training and coaching to help you grow your business on Facebook. A short (30 min) follow-up session is included.
  • We’ll focus on your current lead generation strategy, plus your organic content marketing as well as advertising on the Facebook Family of Apps.
  • Prior to your private Masterclass, we’ll ask you to fill out a special Intake Form so Mari can get to know you and your business better and help maximize results during our time together.
  • You'll have a “Guide by your side” to help you create the best strategy to grow your business.
  • The Platinum VIP option gives you a Facebook marketing 'co-pilot' to go over your entire end-to-end social media marketing strategy.
  • This is the most affordable way to have the world’s leading Facebook marketing expert help you to achieve the best results using the Facebook Family of Apps.
  • You'll have a much higher degree of confidence in your Facebook marketing efforts.
  • We’ll meet live via Zoom at a mutually convenient time. The entire session will be recorded and we’ll send you the video along with any visuals and additional resources.
  • Plus, you’ll walk away with your own end-to-end Facebook marketing Strategic Plan.
  • The Platinum VIP option will easily save you 2x to 10x the investment!
  • Mari is extremely selective about working 1-on-1 and rarely opens up her calendar for private clients. So, you’ll need to hurry - this opportunity is limited to just 7 spots only!!

**SOLD OUT**

Register for the Marketing Masterclass Miniseries with Mari Smith today!

Let me show you How To Increase Your Leads on Facebook and Instagram Using Proven Organic and Paid Methods. And, How To Write More Effective Ad Copy.

2-Part Marketing Masterclass Miniseries

Includes BOTH Lead Generation Made Simple AND Facebook Ad Copywriting Clinic

  • Masterclass #1 - Lead Generation Made Simple: (On-demand). You’ll learn exactly what you need to know to consistently generate leads using organic and paid methods on Facebook and Instagram. 
  • BONUS! Register today and get example email nurture sequences. Having the right emails, the right timing, and the right wording can make all the difference in converting your new leads to sales.
  • Masterclass #2 - Ad Copywriting Clinic - (On-demand).You’ll learn exactly how to write compelling, high-converting copy for your Facebook and Instagram ads so you can generate more leads and sales. 
  • BONUS! Register today and get these two extra special resources for free: 100 Best Headline Words and Phrases + Top 10 Words and Phrases to Avoid In Your Ads.

Lifetime access to all class materials. Satisfaction 100% guaranteed.

SAVE $245!! Reg. $394
Your price today: $149

👉🏻 Sign up for the 2-part miniseries!

Sale price on the Marketing Masterclass Miniseries is only available for a limited time! Claim your savings now.


OR, if you prefer to purchase just one of the individual Masterclasses, the price is $97 each.
Use the buttons below:

facebook instagram lead generation mari smith

Facebook & Instagram LEAD GENERATION Made Simple

Reg. $197

Buy Now $97
facebook ad copywriting mari smith

Facebook & Instagram Ad Copywriting Clinic

Reg. $197


PLATINUM VIP UPGRADE

Includes BOTH Masterclasses, PLUS

  • A private, in-depth, 2+ hour Masterclass where you’ll work 1-on-1 directly with Mari Smith and receive customized training and coaching to help you grow your business on Facebook. Recording included + short follow up session.
  • We’ll focus on your current lead generation strategy, plus your organic content marketing as well as advertising on the Facebook Family of Apps.
  • The Platinum VIP option gives you a Facebook marketing 'co-pilot' to go over your entire end-to-end social media marketing strategy.
  • This is the most affordable way to have the world’s leading Facebook marketing expert help you to achieve the best results using the Facebook Family of Apps.
  • You'll have a much higher degree of confidence in your Facebook marketing efforts. Plus, you’ll walk away with your own end-to-end Facebook marketing Strategic Plan.
  • Mari is extremely selective about working 1-on-1 and rarely opens up her calendar for private clients so definitely jump on board this exclusive invite!
**SOLD OUT**

Who this Marketing Masterclass Miniseries is for:

Small business owners, entrepreneurs, solopreneurs, independent professionals, coaches, consultants, etc. ...

...who want to significantly improve their lead generation on Facebook and Instagram, and increase sales conversion - starting right away.

NOTE: Both the Lead Generation Made Simple and the Ad Copywriting Clinic are geared towards beginner to intermediate level, with some advanced techniques. These classes are not for you if you're already very experienced with lead generation and ad copywriting!


Get the maximum value:

In order to get the maximum value from this training program, we strongly recommend that you have these basics in place, if at all possible:  

  • a proven or viable business model with products and/or services to offer (or, if you're just starting up due to a career pivot or other reason, that's fine, too!),
  • a website (it doesn’t have to be totally up to date),
  • an email management system (e.g. Mailchimp, Constant Contact, Aweber, etc.),
  • an e-commerce system (to accept credit cards online) (e.g. PayPal, Shopify). OR, you might have a Facebook/Instagram Shop or want to set one up,
  • possibly a marketing automation system (not required, but recommended!) (e.g. Keap, ClickFunnels, Ontraport, HubSpot, etc.)
  • a Facebook personal profile (it’s fine to have the privacy locked down),
  • a Facebook Business Page,
  • a Facebook Group (optional, but recommended!),
  • an Instagram Business account,
  • and, if possible, access to some modest resources such as a graphic designer (unless you're good at doing your own!), and a Virtual Assistant. 

100% Money Back, Risk-Free GUARANTEE

This MARKETING MASTERCLASS MINISERIES with Mari Smith will empower you to start generating more - and better quality - leads and sales on Facebook and Instagram. I want you to be absolutely thrilled with the content you’ll learn in these classes. But, you be the judge…    

Sign up today and go through the program totally RISK-FREE. If, after completing either/both classes - and applying the teachings from each lesson - you don’t feel fully satisfied, or you didn’t get value and see real results, simply contact my team and we’ll happily refund 100% of your money in FULL. No questions asked. You have my promise.  

Sound fair? Come on board – let’s do this!

What people are saying about Mari's coaching and training:


Multi-million dollar business: “If there’s anyone on the planet who can help you build a business using Facebook, it’s Mari Smith. Her early Facebook coaching was instrumental in helping Social Media Examiner become a multimillion dollar business. She studies the hidden gems of Facebook like no one else. She’s also the first person I call if I need Facebook advice (and let me tell you we speak often!).” - Michael Stelzner - Founder and CEO, Social Media Examiner


First $50k Month: "Mari’s support, questioning, and generosity of sharing her wisdom created immense shifts for me. One single diamond nugget from a call with her was responsible for my business just having had its first $50k month, in the lockdown recession, without running a launch or hustling. I’m on track to outperform that next month and beyond, too. Wow. And thank you!" - Clare Josa - Heart-Based Leadership Development Expert; Author: Ditching Imposter Syndrome & Dare to Dream Bigger


  • "My engagement is up up 400%! If you use Facebook for your business, invest in Mari's programs. You will not have buyers remorse and you will learn tons. Mari is an awesome teacher and person." - Alice Iverson
  • "I've seen a MASSIVE spike in my Facebook page likes. Astonishing increase. I can't believe how much info, value and amazing advice Mari gives. I wouldn't waste my time or money on anyone else's training. She really is the Queen of Facebook!" - Megan Hudson, Niche Intelligence
  • "This has helped me working on my Client Pages. We have seen an uptick in traffic and engagement and has made a difference for my clients. Definitely sign up! This is a fantastic course that can help your growth." - Jo Ann Toporski, The Joy of Computing
  • "Learn from the master! Thorough coverage of how to be effective using Facebook organic to stay top of mind, increase the "know, like and trust", and to generate leads." - Ken Tucker, Changescape Web
  • "We increased our organic reach and implemented strategic ads which together increased revenue generated from Facebook. Save your spot in class and learn top techniques that will take your social media strategies to another level. Not only will you gain new skills but you will become part of a community of fellow marketers that will be there and support you too!" - Liz Gaze, Heartfelt Creations

Best Investment: “Working with Mari Smith has been one of the best investments I’ve made in my business this year. With Mari's help, I’ve been able to position myself as one of the top hair stylists and hair care experts in my area. And this is even through the COVID crisis, which has been a real challenge as a local small business owner. Mari is trustworthy in what she does and doesn’t ever over-promise anything. (Many people in the social media industry say, 'Oh take this course and you will get thousands of dollars in return.' Mari is super honest and teaches us the right, methodical way to get there.)” - Dania Morejon - Owner & Stylist, Westport Hair & Co.


  • “My engagement has increased! I'm getting more conversations going on posts and using video more. Follow Mari's advice and you will see your social media marketing go from strength to strength!” - Alister Booth, Osteopath and Director at The Norfolk Clinic - Complementary Health Hub
  • "Mari's course gave me inspiration and energy to become active! She taught me how to make it simple and easy and how to have fun. My engagement rate is much higher now and I got more than 100 new subscribers. Mari is one of the few coaches who is really engaged in helping you; she even answered all of my questions herself. - Nadine Tagg, Your German Professional
  • "My Facebook reach has increased by 100%! I got so much out of Mari's course, I rewatched and gained even more the second time." - Annemarie Matthewman,
  • "...this has just been phenomenal!! ... everyone's mind is blown with all the ways to work our business through social media." -Janet W.
  • "...the most insightful training. Has recharged my vision." -Selena D.
  • "...absolute powerhouse when it comes to training in all things Facebook, especially Facebook Live." -Julia B.
  • "I’m in the video/TV business and don’t think I’ve seen a better video image than yours during your Verizon presentation." -James P.
  • "You should be on Network TV ... you are so wonderful to watch." -Bea D.
kimberly dotseth mari smith facebook

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pete gill - adworld2021 testimonial
  • "Mari Smith is the Queen is Facebook. What she doesn't know about Facebook isn't really worth knowing. She is highly skilled in teaching complex topics in a clear way. When you sign up for her courses, you'll be learning from the best in the field." - Karen Bright, Bright Words Creative

Brands Mari Smith works with...

mari smith clients and brand ambassador clients

“...the preeminent Facebook expert. Even Facebook asks for her help.” - FORBES

“...one of seven women shaping digital marketing.”
- IBM

“Mari is a veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World.” - Fast Company 


Got questions? Let us know!  

  • Email: mari@marismith.com
  • Facebook chat: use the popup on the bottom right, or tap/click m.me/marismith