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Social Media Marketing Best Practices In Twitter’s Open System

By Mari Smith | May 7, 2009

I recently dealt with an unfortunate situation where one of my tweets was retweeted with the link replaced by the retweeter, thus implying I was endorsing his site (otherwise known as “retweet hijacking.”) You may have read my post (which I have since taken down – read on to find out why.) My first reaction…

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Retweet Hijacking – What Would You Do?

By Mari Smith | May 5, 2009

[UPDATE 5.6.09 8:32PM PDT: I just got off the phone with the President of the company that the retweet hijack webmaster worked for. The conversation went well and I appreciate now that the company is a global organization with a large staff and an excellent reputation. The situation unfortunately got out of hand. I have…

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Oprah On Facebook and Twitter: Bring On More Global Leaders

By Mari Smith | April 18, 2009

I’ve been eager for Oprah to join the Twitterverse for some time. As you can see by this fun comic strip I made back on September 24, 2008, my cartoon self was enthusiastically encouraging cartoon Oprah to join Facebook and Twitter!! Yesterday on the Oprah and Friends show, even with celeb guest Ashton Kutcher (@aplusk…

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An Open Letter To My Friends, Fans, Followers: A Mini-Break To Unplug

By Mari Smith | April 5, 2009

I wanted to give you a glimpse behind the curtains of my business. First, I have to say I feel extremely blessed to be so supported in my community. I’m deeply grateful for all the amazing connections I’ve made over the past two years through Facebook and Twitter. My business is absolutely exploding through the…

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Online Social Networking vs. In-Person Networking

By Mari Smith | March 9, 2009

Online social networking giants like Facebook, Twitter, MySpace, LinkedIn and YouTube allow us to expand our community exponentially… without ever leaving the comfort of our home offices. However, to heighten and accelerate your success, attending live events is equally important. You get to see and be seen. You’ll have meaningful conversations in person. You take…

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Twitter Autofollow and Auto DM Etiquette

By Mari Smith | March 4, 2009

Ah, to follow or not to follow – that is the question. But to AUTO follow or not to auto follow – that is a whole other question! And to AUTO DM?! Eek. I received this DM recently from a Twitter bud: “Please post me a link to something that answers the etiquette of the…

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Does Facebook Really Own Your Data? NO! It’s About Openness

By Mari Smith | February 17, 2009

BREAKING: UPDATE: February 17, 2009, 11:20 PM Pacific I just logged into Facebook and they have this update posted right there on the Home Page announcing they’ve decided to revert back to the previous Terms of Use while they “resolve the issues that people have raised”: Way to go Facebook members for speaking out and…

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10 Ways To Stay Safe On Facebook

By Mari Smith | February 6, 2009

With the latest trojans, phishers, hackers and imposters floating around cyberspace, especially on Facebook, it’s no wonder members have cause for concern. I’ve put the following suggestions together for you to help protect yourself from identity theft, hacking and the likes: 1. Monitor suspicious activity/links. Be vigilant in watching for suspicious activity in your News…

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Do You Limit What You Share About Yourself On Facebook, Twitter, LinkedIn?

By Mari Smith | January 22, 2009

Last week on Twitter, Viveka von Rosen [@linkedinexpert], Peggy Dolane [@freerangemom] and I [@marismith] hosted the first “#lion” Twitter discussion: a tweet-in that asked the question: How open a networker are you on LinkedIn, Facebook and Twitter?. [#lion = LinkedIn Open Networker – a person who grows their network as broadly as possible.] This week…

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Engaging With Facebook Social Ads

By Mari Smith | January 19, 2009

Whether you’ve purchased Facebook Social Ads or have in some way interacted with these ads, you may be underestimating the power of this Facebook feature. First, as an advertiser, you can select very targeted demographics for your ad campaign, much as you can with Google Adwords. Second, as a business owner utilizing Facebook to grow…

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