15 Creative Ways To Optimize Your Facebook Ads Using Custom Audiences
One of the most effective ways to grow your business in today’s world is reaching the exact right people at the right time on the right devices using laser-targeted Facebook advertising. BUT, Facebook ads have gotten really complex for most busy business owners to understand and properly optimize. Our featured post this week showcases 15…
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Facebook Dark Posts: What Are They And Why Use Them?
The technical term for a Facebook “dark post” is an “unpublished post.” But, neither term indicates clearly what it is! Every day in your Facebook News Feed – on both mobile or desktop – you are seeing these very things called dark posts! They are PAID content from businesses that look like a wall post on a…
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10 Secrets To Making Your Social Media Marketing Much Easier
Managing your social media activities every single day, staying on top of the latest tech trends, and ensuring you get a decent ROI from the time and money you invest can be a great big headache for so many busy business owners, entrepreneurs and social media managers. Whether you take care of most of your…
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6 Steps To Building A Massive Audience With Content
Creating and curating the best quality content on a consistent basis, that is timely and relevant for your audience, is the first step towards successful content marketing. From there, you can build a significant audience over time, make appropriate offers, and generate revenue. It sounds a lot easier than it is! Fortunately, there’s a formula you…
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Top Ten Questions: How To Create The Perfect Social Media Marketing Mix
By the year 2020, more than 85 percent of all buyer-seller interaction will occur online. And not just online, but through video and social media. This is huge! It’s crucial to the success of your business that you stay on top of the ever-changing social media landscape, particularly on Facebook. By 2020, only 15% of…
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Top Five Facebook Marketing Mistakes – And How To Fix Them!
If you’ve been feeling overwhelmed by the constant changes on Facebook and frustrated with a lack of solid results, you’re not alone. Many small to medium size business owners – even Fortune 500 companies – find it challenging to properly reach their fans and struggle to measure real monetary results from their Facebook marketing efforts……
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24 Highly Useful Facebook Marketing Features, Tips and Tactics
Facebook’s big news this week is the introduction of an interactive feature called Instant Articles. Currently launching with just nine major media partners, this feature is bound to see significant growth with more publishers coming on board to create fast-loading, highly visual, experiential articles. (My favorite part about this announcement is the fact that publishers…
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10 Awesome Instagram Posts To Boost Your Business
I’m always raving about Facebook (especially with the exciting news lately!). However, for this week’s issue of The Social Scoop, I thought I’d put the spotlight on a different platform: INSTAGRAM! Instagram is one of the fastest growing social networks this year, with over 300 Million monthly active users. (Yes, it’s owned by Facebook!) At…
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Facebook Is More Small Business-Friendly Than You Thought
Facebook’s latest efforts to support the education and empowerment of small- and medium- size businesses is a series of LIVE events around the U.S. called the 2015 Boost Your Business Program, just announced this week. There are over 40 million active small business Pages on Facebook and the company is more committed than ever to helping…
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Facebook Announces Live Events for Small Businesses, Featuring Mari Smith
Super exciting news! Facebook just announced a series of educational events called Boost Your Business, comprised of both half-day and 2-hour pop-up events, across the United States. With more than 40 million active small business Pages on Facebook, these events are designed to help business owners achieve greater success and growth. I am greatly honored to be hired by…
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