Highlights And Top Tweets From HubSpot’s Annual INBOUND Conference – #INBOUND18
Top marketing automation platform, HubSpot just held its annual epic convention called INBOUND in Boston, MA last week. HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006.
Each year, INBOUND attracts an even larger crowd and 2018 was certainly no exception. #INBOUND18 boasted a whopping 24,000 attendees from all over the world! The growth trajectory for HubSpot and INBOUND has been incredible. I recall just 14,000 attendees in 2015!
INBOUND is one of my favorite industry conferences. It’s extremely well organized. The caliber of speakers and sessions is always high. The range of topics is always diverse and on point. The celebrity headliners are always knowledgeable and terrific speakers with mass appeal that I personally want to see anyway!
I loved Brené Brown’s keynote twice at INBOUND over the past few years. Along with Michelle Obama last year and Deepak Chopra, Shonda Rhimes, Scott Harrison and Chimamanda Ngozi Adichie this year.
Takeaways from @HubSpot‘s @INBOUND 2018 https://t.co/wPm1vA6cTk via @cmswire | Excellent read. Love this one: “Video is the victory route for Marketers.” Yes! ????#INBOUND18
— Mari Smith ?? Top Facebook Marketing Expert (@MariSmith) September 10, 2018
PLUS, HubSpot keeps coming up with ways to think outside the box. How refreshing to see dedicated spaces for prayer, meditation, no sweat yoga, massages and more!!
Yoga, meditation, HIIT workouts, massages and more! ? Great to see so many options for #wellness at #INBOUND18 #MoveAtInbound pic.twitter.com/gsjTaH4OwE
— InfinityHR (@InfinityHR1) September 6, 2018
The Most Influential #INBOUND18 Twitter Users
This was my fourth year in a row speaking at INBOUND, leading two sessions on Facebook marketing. I’m delighted to be the #1 highest impact contributor to the #INBOUND18 hashtag on Twitter, clocking up 124 million impressions. Wowee! Screenshot below from TweetBinder. See the Twitter report for #INBOUND18.
The Top 20 Highest Impact #INBOUND18 Twitter Users
Top 20 pulled from the hashtag analysis report from Metricool – embedded below.
- @marismith 124M
- @deepakchopra 52M
- @hubspot 33M
- @larrykim 20M
- @inbound 17M
- @dharmesh 8.8M
- @byshondaland 8.3M
- @genepetrovlmc 8.2M
- @shondarhimes 7.1M
- @isocialfanz 6.8M
- @aiaddysonzhang 6.5M
- @ELTIEMPO 6.4M
- @HollyChessman 6.1M
- @GuyKawasaki 5.8M
- @Pistachio 5.4M
- @MikeSchiemer 5.4M
- @dgingiss 5.0M
- @SEMrush 4.1M
- @briansolis 3.7M
- @keenan 2.4M
Kudos also to the top ten MOST ACTIVE tweeters (contributors with the highest number of tweets): @hollychessman, @inbound, @aiaddysonzhang, @genepetrovlmc, @ohmyjet, @cgritmon, @stephcasstevens, @dgingiss, @the_chrisbryant and yours truly!
The #INBOUND18 hashtag generated 37,806 tweets with what TweetBinder calls an ‘economic value’ of $902,017. Wow, amazing to see the impact/impressions of my tweets during INBOUND18 amount to over $200k. 😉
See how TweetBinder calculates the economic value of a user and the economic value of tweets. Granted, the numbers are somewhat arbitrary. But, certainly gives some sense of each contributor’s value they brought to a hashtag. 😉
For a number of terrific highlights, I’ve spotlighted a few of my favorite tweets & most popular tweets below:
Day #1 – Tuesday, 5th September
I streamed Deepak Chopra’s opening keynote to my Facebook personal profile. I’ve been following Deepak’s body of work for many years and am a big fan. The beginning of Deepak’s keynote, I was a tad worried it was not going to be a fit for 24,000 marketers/business people, ha! But it quickly became very relevant and I was optimistic that Deepak gave everyone some key takeaways we could all implement straight away… such as the Six Pillars of Physical Wellbeing.
The six pillars of physical well-being seem like rules I break a lot. #transformationnow #inbound18 @DeepakChopra pic.twitter.com/tWgRXrPD0y
— Heather Bragg (@hbraggmarketing) September 4, 2018
“If you have a happy friend at work, then your happiness goes up 15%. If your happy friend has a happy friend, then it goes up another 10%”. @DeepakChopra at #INBOUND18 pic.twitter.com/IsxJfOTWYA
— John Kelleher (@johnskelleher) September 4, 2018
“Human suffering comes from not knowing the nature of reality, grasping that which is ungraspable, fear of impermanence, not knowing yourself, and fear of death.” — @DeepakChopra #inbound18
— Kali Roberge (@KaliRoberge) September 5, 2018
Day #2 – Wednesday 5th September
I found & used this old contact sheet for my #Inbound18 presentation yesterday. The many faces of my 30 year old self. What could I say to her now that would have helped her then? I’d start with this: “You will fail, but you will learn. That opens up a path to success.” #TBT pic.twitter.com/jvtSkOIVOY
— Beth Comstock (@bethcomstock) September 6, 2018
This is the only time I feel a wee bit like Batman.*
* Picking wardrobe for #INBOUND18 keynote today. pic.twitter.com/d3PwvQ0aSo
— Dharmesh Shah (@dharmesh) September 5, 2018
The full video of my keynote at #INBOUND18 (24,000 people this year) https://t.co/dQpLUlO8XU
This is the funniest talk I’ve ever given. Not a particularly high bar, but still…
— Dharmesh Shah (@dharmesh) September 8, 2018
Similarities between raising a child and a company (I love the last one!)
@dharmesh @hubspot #INBOUND18 pic.twitter.com/cFVMHT3bOr— ????????? ????????#INBOUND18 (@cgritmon) September 5, 2018
Attending Dharmesh’s keynote session was without a doubt the highlight of my week at #INBOUND18 – top marks for content, delivery & honesty. @dharmesh #hubspot #inboundmarketing pic.twitter.com/0tXwsyhwhF
— Vanessa Baker (@nessajbaker) September 10, 2018
This is what a slack room looks like when your founders are slaying their #INBOUND18 keynotes. @dharmesh inducing belly laughs & a new customer code https://t.co/bxppbxM7Us @bhalligan sparking a new way to think about growth https://t.co/5Fr7dXFf0E pic.twitter.com/xTA6eVUDwN
— M. Keaney Anderson (@meghkeaney) September 8, 2018
A Year of Growth in @HubSpot’s Platform Ecosystem: More Than 200 Awesome Integrations https://t.co/SnrlUJp6it #HubPartner #InboundPartnerDay18 #INBOUND18 pic.twitter.com/uFCEsOAAL5
— Scott Brinker (@chiefmartec) September 4, 2018
You won’t need to defend objections such as price and features if you are solving a real problem for a buyer, says @keenan #INBOUND18 pic.twitter.com/cXpQmcx1ig
— Dan Gingiss #INBOUND18 (@dgingiss) September 5, 2018
Focus 70% on what’s NOW,
20% on what’s NEXT,
And 10% on what’s NEW.
What’s your 10%?@Bethcomstock #INBOUND18 pic.twitter.com/jq8ddxq5oq— ????????? ????????#INBOUND18 (@cgritmon) September 5, 2018
“If you want to build a great company in 2018, your customer experience needs to be 10x lighter than the competition.” -Brian Halligan #INBOUND18
— INBOUND (@INBOUND) September 5, 2018
Loved the reveal of the @HubSpot Flywheel by @bhalligan. Such energy and excitement!! #INBOUND18 pic.twitter.com/MWz6z7kBPK
— Aleisha McKeeby (@AleishaBrooke) September 5, 2018
Made his own flywheel@bhalligan @HubSpot #INBOUND18 pic.twitter.com/yCac8cLPcn
— ????????? ????????#MarketEdLive (@cgritmon) September 5, 2018
“If the first thing you’re doing in the morning is checking your inbox, that’s probably not a good idea. That’s letting other people prioritize your day.” -Brent Chudoba #INBOUND18
— INBOUND (@INBOUND) September 5, 2018
“Own your screw ups. We all make mistakes. Just say sorry, be sorry, and make it better.” -Dharmesh Shah #INBOUND18
— INBOUND (@INBOUND) September 5, 2018
Mind blown. #INBOUND18 pic.twitter.com/k4bpWJHwUr
— Katie G (@kgreeves424) September 5, 2018
Startups Are Winning the Remote Work Game. Here’s the Data That Proves It. via @dharmesh #INBOUND18 https://t.co/s6qClGTVcW
— Mari Smith ?? Top Facebook Marketing Expert (@MariSmith) September 8, 2018
“BOTS ARE FOR FILTERING. Bots are not for closing the sale.” @ryandeiss
? ???#INBOUND18 #ConversationalMarketing pic.twitter.com/XBh8p5ZQcv— Mari Smith ?? Top Facebook Marketing Expert (@MariSmith) September 6, 2018
#INBOUND18 attendees and friends: get my #Facebook Video Marketing slide deck + extra video marketing resources & goodies! ?
Just message me ‘inbound18’ on FB https://t.co/aRB0uhlJE6 ???? pic.twitter.com/3wnUQYWaKw
— Mari Smith ?? Top Facebook Marketing Expert (@MariSmith) September 5, 2018
Wave.video Mixer!
My friends at Wave.video hosted a fun VIP mixer at their offices just a few minutes walk from the BCEC. We had a blast and got a sneak peek at one of Wave.video’s new features — the ability to add STICKERS to your videos.
Epic video offer from my friends at @wave_video here at #INBOUND18. Get 85% off a https://t.co/VOwv2z9Mjx Ultimate Annual Plan! Use code WUA_MariMixer ???
(Exclusive offer extended to Mari’s peeps!)
More info on this fun FB Live: https://t.co/sN6GSGt16H pic.twitter.com/rDd2TZyHDW— Mari Smith ?? Top Facebook Marketing Expert (@MariSmith) September 6, 2018
Great time at @MariSmith ‘s mixer at @wave_video ! #INBOUND18 pic.twitter.com/JeP6XN5gO5
— ????????? ????????#INBOUND18 (@cgritmon) September 5, 2018
Day #3 – Thursday 6th September
Give this fabulous Shonda Rhimes quote some love if you agree. #INBOUND18 pic.twitter.com/G9LyPoR5GQ
— INBOUND (@INBOUND) September 7, 2018
“In the past, relationship skills were valued in theory but not in practice. Today, relationship skills are the bottom line.” – Esther Perel #INBOUND18 pic.twitter.com/33keN102NH
— Ginna Rohan Hall (@ginnahall) September 6, 2018
It’s the year of the #introvert. Thank you @INBOUND for showing that introverts can overcome workplace stereotypes of “successful people.” #INBOUND18 pic.twitter.com/v7tRenubAE
— Brittany (@britsiegel) September 6, 2018
Always ask for BRUTAL and honest feedback. It’s the only way to improve – @taraerobertson #INBOUND18 #Marketing #CustomerSuccess #retenention pic.twitter.com/W5QVnBRGup
— Katherine Jackson (@kmhecker) September 6, 2018
Why Now Is The Time To Build Your Personal Brand ? via @BrennerMichael #INBOUND18
https://t.co/tPDBwu9XqE pic.twitter.com/af616XcDGN— Mari Smith ?? Top Facebook Marketing Expert (@MariSmith) September 6, 2018
Day #4 Friday 7th September
It’s my 43rd birthday today, my daughter’s 2nd, and @charitywater’s 12th. The amazing event organizers surprised me onstage this morning during my intro at #INBOUND18 – wasn’t expecting that! pic.twitter.com/IKmZgovq3v
— Scott Harrison (@scottharrison) September 7, 2018
Knowing that I have blind spots makes me want to learn more -Chimamanda Ngozi Adichie #INBOUND18 pic.twitter.com/6OWoBjWN7E
— Holly Chessman (@HollyChessman) September 7, 2018
“It is equally important to read about people who are not like you. I want to hear people I disagree with. I want to know the world view of people who don’t see the world as I do.” #INBOUND18 Chimamanda Ngozi Adichie ??
— katie burke (@katieburkie) September 7, 2018
#INBOUND18 – four days of education, networking, and a whole lot of fun – has officially come to a close. Let us know how INBOUND left you feeling in a gif! pic.twitter.com/Nqd3HHiWZD
— HubSpot (@HubSpot) September 8, 2018
Check out this fabulous #INBOUND18 roundup posts as well:
- INBOUND 2018: HubSpot Unveils Flywheel Framework To Better Attract, Engage & Delight Buyers – by DemandGenReport
- INBOUND18: Customer experience is the future of marketing – by RevM
- Takeaways from HubSpot INBOUND 2018 – by CMSWire
- A social media professor’s experience at INBOUND – by Karen Freberg
