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#1. The Creator Economy.
Facebook, Instagram, TikTok, and YouTube keep pushing the Creator agenda SO hard. Getting more and more people to crank out content. Dangling carrots of bonus programs, rewards, stars and suchlike. 🥕🌟
But is it really a sustainable business model to go 'all in' and try to make a decent living solely as a Creator type? You're completely at the mercy of the constantly-changing algorithms. And in a massively risky place the minute these companies decide to change their rules on a whim.
HOWEVER, there is a silver lining here!! It's savvy creators that are winning the day by optimizing the AI-powered discovery engines. The way the algorithms on all the main social platforms work today is recommendations. We'll dive deep into this entire concept in the FBOMM6 program!
#2. Social saturation.
There are over 5 billion people using social apps around world. Consumers are spending 3-4 hours per day, bouncing between 7-9 apps every month.
And there are new apps created daily. Is it any wonder people are in complete overwhelm? 🤦🏼♀️
Facebook fatigue. Facebook frustration. More and more marketers are just plain sick and tired of all the constant changes (and shenanigans!) that Meta and other social apps keep throwing at us. You're trying hard to keep up, wondering what works today and what's a waste of time.
Which apps are the right ones for your business? What content works today? And what trends can you capitalize on. We'll cover all this and more in FBOMM6!
#3. Generative AI + social media.
There's no questions artificial intelligence made a massive dent on the social media industry over the past two years (and, really, ALL industries, to be fair!). It started in the fall of 2022 when ChatGPT blasted onto the scenes.
Now, AI is baked into every app, platform and aspect of our working lives. This is only the very TIP of the iceberg.
Personally, I'm fascinated and excited about all the implications of AI.
BUT, I'm also here to challenge all of us about the mass of AI-produced content flooding our feeds. Is the name of the game really all about fire-hosing our audiences with even *more* content now?? Synthetic, AI-created content is eroding trust!
In my upcoming FBOMM6 Facebook Organic Marketing Masterclass, I'm going to share with you my own private thoughts on what it takes today to get away from 'content homogenization,' rise above the noise, and build even MORE TRUST and LOYALTY.
I'll reveal exactly how you can keep growing your business in an authentic way that resonates so deeply with your audience that they cannot wait to engage with you and to BUY from you!
Let's make 2025 a breakout year! It's time to REVAMP your social media marketing strategy!
Dear Fellow Marketer,
Do you sometimes wish we could go back to the ‘good old days’ of social media when it was infinitely easier to reach our audiences?
Can you can relate to these comments by your peers?
"I'm so jaded. Social media has changed radically; I just want to go back to the basics." MS
"I think I'm just a bit fatigued from social media overall." TS
"What I really need is renewed interest in my social media!" KK
If we as marketers are feeling overwhelmed by the cacophony of social media feeds and algorithm changes, we know for sure that our audiences feel just as overwhelmed, if not more.
We’re all just being entrained to binge consume massive volumes of content, mostly short form vertical video, which is mind-numbingly easy to thumb scroll on our mobile devices. 📲
It’s always been the case with marketing: wherever eyeballs go, they can be monetized. So all these big tech companies do everything in their power to create psychologically addicting platforms.
Here’s the thing: I believe we have vastly overcomplicated what it takes to successfully market our businesses today.
We’re spinning SO many plates. Juggling SO many balls.
Asking ‘how high?’ whenever Mark Zuckerberg or Adam Mosseri tells us to jump.
Pivoting to short form video across all socials.
Adopting generative AI tools absolutely everywhere to create written, image, video, audio, music content and more.
Slowly becoming less reliant on our brains and intellect because it’s so easy to turn to the ‘trusty’ AI assistants in order to come up with every fathomable answer and beyond.
What if we really could go back to the basics?
Except we’re not actually going backward. We can go forward, embracing ALL that’s new whilst being deeply aware of the impact of all the complexity on our own clients and customers.
"Organic social is the starting point for ALL marketing! I believe the people in the marketing industry are SO underestimating organic social that the delta is more extreme than you can imagine." ~ GaryVee
Yet, we can keep it simple. Focusing on the fundamentals. Getting our marketing messages across to the right people at the right time in the most authentic way possible.
No fancy hoops to jump through. No gimmicks. No hacks or tricks. No synthetic, AI-generated content.
Just pure human-to-human connection.
Can I be your guide?
Let’s go on a journey together. Let’s have deep, meaningful conversations.
We’re going to roll up our sleeves, and do the work. The simplified, effective work of maximizing organic marketing on social media.
We’ll predominantly focus on Facebook, as well as Instagram. And, you’ll also be able to apply some of the principles, strategies and tactics to your other social media platforms such as LinkedIn, Threads, TikTok, and YouTube.
6 live classes.
Deep dive.
Lecture + practical application workshop.
Live Q&A.
Hot seats.
Group coaching.
That’s it. 😊
Sale price $177.
Get results. Or get your money back.
Click/tap anywhere on this video to hear a special video message from Mari Smith!
Get the tried-and-tested answers to all these questions and much more:
Our Training Schedule
COME JOIN US!! You'll get all-new *LIVE* training and group coaching for Season 6!! 🥳
We just got started - you can still join us before class #2 and quickly catch up with the recording of class #1. We have an amazing group of professionals from all over the world learning and networking together!
We meet TWICE a week on TUESDAYS + THURSDAYS (except for one Wednesday to allow for US Thanksgiving).
All live classes are held at the same time of @ 12pm PT / 3pm ET / 8pm UTC / 6am AEST (next day)
🏎🔥 If you're unable to join us live for some sessions, no worries. We've got you covered. You'll get all recordings - usually same day - for your convenience. Plus lifetime access to all materials!
Please allow up to two hours for each of the six LIVE Training & Coaching Sessions. I teach for the first hour or so. Then we have optional Q&A, hot seats, and group coaching for the second hour.
By the way, I realize the program dates might be a tad short notice for some folks. However, you'll receive all recordings - typically same day. AND, if there's enough folks interested, I'm happy to host one or two additional bonus sessions to help you get caught up and get all your questions answered live!
Plus, you're invited to post your questions in our companion private Facebook Group at any time for plenty of support from your peers and my team.
Accelerate your social media marketing success with your own private Masterclass with Mari!
Invest in this rare opportunity to work 1-on-1 with the ‘Queen of Facebook!’
We'll meet 2x via Zoom at a mutually convenient time for your very own deep dive private Masterclass where we'll go through your entire Facebook / Instagram /social media marketing plan.
Meet solo or bring your team members!
You'll receive training and coaching specific to your needs in two jam-packed, deep dive sessions.
To hire Mari privately for such a deep dive Masterclass, fees typically start at $7,500.
SPECIAL HOLIDAY SALE PRICE = only $1,597 [2-pay plan also available]
Includes full access to the main #FBOMM Season Six 'Gold Level' program.
LIMITED to 5 spots only.
Choose from these 3 options:
BONUS!! Includes the on-demand version of Mari's 3-hour, deep-dive workshop The 4 Paths to Success with Social Media.
FBOMM6 Program + a Personalized Social Media Marketing AUDIT VIDEO
Reg. $597
$177
[or 2 payments of $94]
Reg. $1,297
$497
[or 2 payments of $256]
Special Offer
[or 2 payments of $815]
In order to get the maximum value from this training program, we recommend that you have these basics in place, if at all possible:
FACEBOOK ORGANIC MARKETING MASTERCLASS with Mari Smith includes everything you need to know to take advantage of ALL that Facebook offers for FREE (and Instagram, too!). You'll be able to easily create awareness, generate leads and make more sales for your business without spending money on ads (unless you want to!). I'm certain that you'll be absolutely thrilled with the content you’ll learn in this course. But you be the judge…
Sign up today and go through the entire program totally RISK-FREE. If, after completing all sessions and applying the teachings from each lesson, you don’t feel fully satisfied, or you didn’t get value and see real results, simply contact my team and we’ll happily refund 100% of your money in FULL. No questions asked. You have my promise.
Sound fair? Come on board – let’s do this!
Multi-million dollar business: “If there’s anyone on the planet who can help you build a business using Facebook, it’s Mari Smith. Her early Facebook coaching was instrumental in helping Social Media Examiner become a multimillion dollar business. She studies the hidden gems of Facebook like no one else. She’s also the first person I call if I need Facebook advice (and let me tell you we speak often!).”
Michael Stelzner - Founder and CEO, Social Media Examiner
First $50k Month: "Mari’s support, questioning, and generosity of sharing her wisdom created immense shifts for me. One single diamond nugget from a call with her was responsible for my business just having had its first $50k month, in the lockdown recession, without running a launch or hustling. I’m on track to outperform that next month and beyond, too. Wow. And thank you!"
Clare Josa - Heart-Based Leadership Development Expert
Author: Ditching Imposter Syndrome & Dare to Dream Bigger
Best Investment: “Working with Mari Smith has been one of the best investments I’ve made in my business this year. With Mari's help, I’ve been able to position myself as one of the top hair stylists and hair care experts in my area. And this is even through the COVID crisis, which has been a real challenge as a local small business owner. Mari is trustworthy in what she does and doesn’t ever over-promise anything. (Many people in the social media industry say, 'Oh take this course and you will get thousands of dollars in return.' Mari is super honest and teaches us the right, methodical way to get there.)”
Dania Morejon - Owner & Stylist, Westport Hair & Co.
Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader.
Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”
Facebook - now Meta - hired Mari to teach businesses throughout the U.S. and to help create the company’s Blueprint certification programs.
IBM named Mari as one of seven women who are shaping digital marketing.
Mari is an in-demand keynote speaker, dynamic live webcast host, corporate social media strategist, and popular brand ambassador.
She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.
Mari is an avid, lifelong student of personal and professional development and is dedicated to helping raise consciousness on the planet. She is a founding member (2010) of the Southern California ATL (Association of Transformational Leaders), and a member (since 2018) of Jack Canfield's TLC (Transformational Leadership Council).
Mari has a passion for the Human Design System and has been immersed in professional classes since December 2020 (although she had her very first reading in the year 2000!). Mari is a Pure Sacral Generator 1/3, Split Definition (Gate 1 bridge), born on the RAX of Explanation with Kiron Return RAX of Service. 😊
“...the preeminent Facebook expert. Even Facebook asks for her help.” - FORBES
“...one of seven women shaping digital marketing.”
- IBM
“Mari is a veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World.” - Fast Company
This program is in no way sponsored, endorsed, administered by or associated with Meta Platforms, Inc. or Facebook or Instagram. All logos and trademarks pertaining to Meta Platforms, Inc. are wholly owned by META PLATFORMS, Inc. and its affiliated companies. Mari Smith does not work for Meta or Facebook. Mari Smith is an independent contractor and CEO of Mari Smith International, Inc.
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