Facebook Relaxes Page Cover Image Rules: Use This Tool to Test 20% Rule
Facebook recently (quietly) changed its Page Guidelines around Cover Images. Previously, you could not have any price or purchase information, contact information, references to Facebook features, or calls to action. Now, you can.
The main rule that remains in place for Cover Images is that you cannot exceed 20% text. Why is this? So that the News Feed remains visually appealing and isn’t covered in giant text-based advertisements. 😉
Not sure what 20% text looks like? See below for a nifty tool to test whether your cover image (or any fan page cover image!) adheres to the 20% text rule! Just pop in the fan page ID (the part after the facebook.com/), click load Cover-Photo, then click the areas of your image containing text:
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Cover Image examples
By way of example, here is a cover image I threw together as a demo (top screenshot) and how it looks after going through the 20% test tool (lower screenshot). My simple calculation was 851 x .2 = 170. Everything to the right of the white vertical line is 170 pixels (with one excerpt on the left as my logo). One critical component when including calls to action on your Cover Image is to make sure you have the actual link in the description part of the photo, e.g. this is the narrative I have: Please take a just a few minutes to complete this 2013 Social Media Survey and get instant access to my latest FREE Special Report: 10 Facebook Marketing Do’s & Don’ts as a thank you! You ROCK! http://bit.ly/mari_survey
After putting my cover photo to the 20% text test!
Here is HubSpot‘s revised cover photo. Of course, with a call to action like this, you have to be sure to include the link you want your visitors to click through to! HubSpot’s narrative for this image is: Download “16 Companies in ‘Boring’ Industries Creating Remarkable Content” here: http://hub.am/14caEHw
Facebook’s revised Page Guidelines
As you can see from the screenshot below, the rules have been significantly relaxed. Though the newest Page Guidelines revision date now states March 6th (the day before Facebook’s last press conference when the new News Feed design was unveiled), the change of date was made retroactively on March 20th.
Facebook’s revised cover image rules
Just as an aside, I posted the above screenshot with the new cover image rules (thanks to a heads up from Grandma Mary and Social Identities) on my Facebook fan page on March 19th, and it’s since become my MOST popular post of all time with an organic + viral (not paid) reach of 137,024. This surpasses my previous most popular post from September 24, 2011 with an organic/viral (not paid) reach of 133, 431. Though it’s taken me 18 months and twice the fans, it’s good to see the reach numbers up so high again.
Permanent change?
(Of course, we never know if anything is “permanent” on Facebook!) InsideFacebook, HubSpot and MarketingLand were among the first to blog about the change to Facebook’s cover image rules. However, not everyone was in full agreement as to whether this change was official and/or permanent.
It seems that Facebook’s Manager of Small Business, Australia and New Zealand addressed a local conference stating that the cover image rules had not been changed officially and that they would be reverting back to the original terms of service within a couple of weeks. Hm, say whaat? This caused a great deal of frustration and confusion among local social media experts and business owners presenting this information back to U.S. based counterparts. Despite the fact both InsideFacebook and HubSpot stated in their respective articles that they had verified the change was official and permanent, I also reached out to my Facebook contact, who confirmed there had been a change in the rules:
“Reason being is that with the new news feed design change, Page like ads take the cover photo from a Page, so we relaxed the rules a bit.”
Cover images in new News Feed
Yes, that’s right. Not only will your Page like ads showcase your cover image, when the shiny new News Feed rolls out, whenever someone likes your fan page, a portion of your cover image will go out into the News Feed of that person’s friends. This is something to get excited about and to keep in mind when designing your future cover images. Along with the new relaxed rules, you’ll want to get strategic about what you place and where, given only a portion of the cover image seems to display in the News Feed. (Just as soon as we find out the dimensions, I’ll be sure to update this post and announce on my fan page). Actual cover image dimensions are the same: 851 by 315 pixels.
Facebook page cover image displays in new News Feed
So, how will you make use of the new relaxed rules? Have you already updated your Facebook fan page cover image? Please do share in the comments below and feel free to post a link to your page to let us see!
Love your site!!! Thanks for the info! I subscribed to your RSS feed. I know you have loads of questions but would love to hear a recommendation for a new reader since, we are following all of these blogs with our Google Reader and Google is taking it away! Where to we go????
I’ve been using Feedly.com lately and really like it. It has several different visual layouts so that’s nice. Warmly, Susan
Thank you, Mari. This was very helpful.
Thanks for the update Mari, looking forward to catching up at SMMW. I spoke to Nick last week as well, there may be a change coming that stops calls to action again. I hope not but expect something to come out about this
So glad this has been cleared up. That Australian rumor really had everyone in a tizzy for a bit there, didn’t it?
Hmmm . . . tool’s not working for me because it displays only about 70 percent of my image—even though it is exactly 851 x 315 pixels.
Would love to try this but I’m having som trouble loading my image in Google Chrome Version 25.0.1364.172 m. The grid is compressed so that the image can’t be seen.
I would consider our cover photo to be 8%, but at worst it could be 20% based on the text floating a little to the left of center and the logo on the right. Thoughts? http://www.facebook.com/nicfraternity
GREAT!! I love how you integrated the profile picture into the cover photo!
Thanks Mari! We try to have some fun with the branding of that leadership program.
I think your cover Mari wouldn’t pass technically speaking though. I think it would take up 6 boxes as you need to included the one box you didn’t include that shows your book on it. Eventhough the text is only taking up maybe 10% of that box. This is why Facebook needs to go with a 50 grid box instead of a 25.
ummm I think images of products don’t count for the 20% Scott. that was my understanding of the new rules. Which makes me think that the cover for our book page – even though it is full of book covers with tons of text – is not breaking the rules. I would LOVE to talk to a human person and show them the image and get a definitive answer for book covers in particular.
Correct, @phylliskhare:disqus – “This 20% text policy does not apply to pictures of products that include text on the actual product. Photos of products in real situations or photos of products with a background are acceptable.” Surely a book is a product? https://www.facebook.com/help/468870969814641 cc @facebook-1018974455:disqus
Mari the only problem with that help link is that is specifically talking about ads, not cover photos. So I wonder if that applies to cover photos.
I am SOOO confused … are these ads or cover photos??? WHY is this so difficult? FB doesn’t ‘get’ that we all have far more to do than jump thru hoops of confusion. I’m intelligent, educated, talented and motivated and mad as hell that after all my reading, this is clear as mud. I don’t know much about fan pages and simply don’t have the budget nor time to deal. I’m sure I’m not alone.
Is this really the direction FB thinks is wise? To turn off ppl like myself, who comprise the vast majority? MOST ppl don’t know half what I know, so what does that mean? Many are gonna get shut down? We simply don’t have the budget nor time for this …. we are too busy creating products and services to contribute joy and meaning to ppl’s lives. Something FB doesn’t find vital as part of its mission statement. 🙁
THANK YOU so much Mari. Now that I’ve read this over, and more slowing, I’m truly excited with all the changes. It’s all about the images and how we portray ourselves visually in this case! WOWEE!!!
Great, @facebook-598138824:disqus!!
Cool tool! My cover photo passed with flying colors ;o) https://www.facebook.com/KelFitzPhoto
LOVE it!!