Video Marketing
From Palm to Monitor: Facebook Live Video is Coming to Desktop!
Are you looking forward to Facebook Live Video coming to desktop? “Like Amazon’s Twitch, but for your mom,” says Engadget. Ha! Cute. I would say, Facebook Live via desktop is ideal for media personalities, journalists, public figures, businesses, trainers, speakers, coaches, vloggers (video bloggers), or anyone who is more comfortable in front of a computer versus smartphone.…
Read MoreHow Companies are Succeeding with Video on Facebook – #CMWorld Session
I just had the great pleasure of leading a Facebook video marketing best practices session at my longtime friend, Joe Pulizzi’s annual conference, Content Marketing World in Cleveland, Ohio. This powerful event features many of the brightest brains in marketing, and offers plenty opportunity to connect with influencers. My popular session, “Social Video: How Companies are Succeeding with Videos on Facebook,” was…
Read MoreNew Image, Video and Web Tools: Adobe Spark Helps You Create Stunning Visual Content
You know how critically important visual content is to your social media marketing plans. What if there was a place on the web, with seamless mobile integration, where you could create stunning visual content? Adobe Spark’s new “three-in-one desktop dashboard,” and three companion mobile apps, allow you to turn your ideas into compelling social graphics, animated…
Read More7 Types of Facebook Video to Help Increase Engagement
2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing. First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your…
Read MoreMicrophone Tips For Recording Great Audio In Your Videos
Here’s another fun video tutorial for you in our Year of the Video series! This one is all about how to ensure you have excellent AUDIO when recording your videos. There’s nothing worse than coming across what appears to be an excellent video that you really want to watch… but it has terrible audio quality.…
Read MoreTop Lighting Tips For Recording Quality Videos
2013 is the year of the video! That means you’ll want to ramp up your video content creation, production, editing and distribution… BIG time! I’ve said for years that NO amount of sophisticated technology will EVER take the place of real, live, in-person, face-to-face connecting… because you can look into people’s eyes, feel their energy,…
Read More5 Ways To Record Videos For Your Social Media Marketing
No amount of sophisticated technology will ever take the place of connecting live, in person. When we’re with someone in person, we can feel their energy, watch their body language, and look into their eyes. When it comes to technology, though, the next best thing to connecting with people in person is… VIDEO! With video,…
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