The Social Scoop
Facebook’s ‘Time-On-Site’ Targeting, Getting the Most from Facebook Ads & More: The Social Scoop 1/27/17
As Facebook gears up for its earnings call, new features and announcements are rolling out fast. Here are four pertinent updates: Messenger Ads: Messenger is currently testing ads on the home screen. Remember the fairly new layout of Messenger that shows Birthdays, Unread, Active Now, Favorites? Well, even though users can hide these sections (tap…
Read MoreCreate Relationships with Customers, High-Converting Facebook Ads & More: The Social Scoop 1/22/17
Well, not much major Facebook news to report from last week… for a change. Ha! Did you notice site was “broken” for a short period of time on Friday the 13th… and it seems this was due to the desktop Messenger switching over to the new design. By the way, save the date: Wednesday, February 1st…
Read MoreGenerate Captions on Facebook Videos, Save Time Creating Content & More: The Social Scoop 1/13/17
It’s been another big week for Facebook Live updates. Check out this post with a summary of six exciting new features, including: The ability to GO LIVE on Facebook from your web browser (laptop or desktop), Facebook Live Contributor Role for fan Pages (designate specific friends/people to go live on your Page, Video metrics for…
Read MoreThe Ultimate Guide to Facebook Engagement, Social Media Strategy, & More: The Social Scoop 1/6/17
Woohoo! Happy New Year! First, CONGRATS to our four lucky contest winners! I recently ran this fun contest on my Facebook Page, sponsored by Animoto, the fab video creation tool. These 3 folks each receive an Animoto Hoodie: Nancy Alexander, Ladybug Wreaths Dan Salder, Holistic Revolution Shereen Daly, Independent Diamond Beachbody Coach And, our Grand…
Read MoreUsing Facebook Marketplace Effectively, Content Marketing Development & More: The Social Scoop 12/30/16
Happy New Year! ak justI hope you are enjoying a fabulous bre now… as I write this, it’s almost New Year and I am SO excited to welcome 2017. New Year’s Eve is called “Hogmanay” in Scotland and us Scots sure love to celebrate for several days at this time of year. In fact, Edinburgh…
Read MoreInstagram Saved Posts, Social Media for eCommerce and More: The Social Scoop 12/23/16
Seasons greetings! I hope you’re already away from your desk now and enjoying a most marvelous Holiday Season. However you celebrate, I wish you a truly enjoyable, meaningful and special time with loved ones. From my heart to yours, I just want you to know how much I appreciate you! Just to keep you in…
Read MoreDrive More Traffic From Your Facebook Page, Social Media No-Nos and More: The Social Scoop 12/16/16
Wow, what a week for LIVE video broadcasting! Facebook introduced Live 360 with a debut broadcast by National Geographic from the Mars simulator in the Utah desert. I must say, I watched the whole thing and loved it. Host, Cara Santa Maria, did a fabulous job. Twitter unveiled the ability to broadcast live seamlessly, right…
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