The Social Scoop
How Facebook is Becoming a Local Search Player, Email Campaign Ideas & More: The Social Scoop 6/29/17
Greetings! Today is my last day in Beautiful British Columbia, Canada! Wow, I’ve been on the road now for 11 days straight, with multiple events. I fly from Vancouver back home to San Diego, CA this morning… and the song that keeps going through my head? SCHOOL’S OUT for summer… by Alice Cooper. Ha! Unless something…
Read MoreFacebook Ad Placement Options, Ways to Repurpose Content & More: The Social Scoop 6/21/17
Greetings from Beautiful British Columbia, Canada! Wowee, I’m so happy to be back in the country of my birth and childhood. I’ve had a long trek and had to deal with a number of delays, and one extra unplanned night in Vancouver due to missed connecting flights, Ugh! But, as the longest day of the…
Read More5 Things Affecting Your Facebook Ads’ ROI, The Right Contest Wording & More: The Social Scoop 6/13/17
Not too many Facebook updates to report this week… just news of an epic Facebook Groups Community Summit event happening in Chicago on June 21-23, 2017, featuring Mark Zuckerberg, Chris Cox and other key staff. It’s an all-expense paid event and Zuckerberg will be streaming his part live on his profile @zuck. It’s been amazing to…
Read MoreFacebook Marketing: What SMBs Need to Know, Managing Multiple Pages & More: The Social Scoop 6/6/17
A few quick Facebook updates this week: Facebook now lets you add any posts to an album: photos, videos text updates, and check-ins. Could this be Facebook striving to compete with the newly revamped Google Photos?! Facebook is quietly testing a ‘Hello’ button (to replace the Poke?!)… hm, Lionel Richie? or Adele? Hello? haha. Seriously, I…
Read More4 Things your Facebook Ad Visuals Must Have, Leveraging UGC & More: The Social Scoop 5/31/17
Facebook rolled out a few new features on Pages and in Groups recently. Check out these three: 1) You can now add Units in Facebook Groups to help organize content, possibly into e-learning modules. This feature appears to only be for the School or Class type. Is Facebook stepping up to compete with Google’s Classroom?…
Read MoreMarketers Read Your Facebook Photos, Linking Facebook Groups to Pages & More: The Social Scoop 5/23/17
Last week, I mentioned that you can now see the number of SAVES next to each Facebook Page post… I was under the impression this was for Admins of Pages only. Turns out, it’s a new public-facing stat for all Pages. New Public-Facing ‘Saves’ Metric on Facebook Page Posts And, as I explained in this video (embedded…
Read MoreSuccessful Facebook Groups, Inbound Marketing Resources & More: The Social Scoop 5/16/17
For my latest Facebook Live, I go through eight proven ways to reach more of your Facebook audience, complete with step-by-step demos and Q&A. It was a terrific session and we uncover two magical new Facebook features during the live: NEW for Page Admins – you can now see the number of SAVES next to each…
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