Social Media
How To Succeed At Relationship Marketing With One Simple, Universal Method
[Guest blog post by Jay Baer]: Every day, consumers get overwhelmed by a flood of invitations on the web from hundreds of companies asking them for likes, follows, clicks, shares, comments and attention. These invitations are in addition to all the legacy advertising that constantly bombards us, too. There are two major ways for companies…
Read MoreLet’s Show These 46 Awesome Leaders Some LOVE!
Happy Valentine’s Day! Do you absolutely LOVE your customers? And all the people in your extended community, too? I sure do! In fact, I’d like to celebrate this global day of love by showing some *LOVE* to these special peeps in my community. Everyone in this group of 46 heart-centered entrepreneurs from around the world…
Read MoreBiggest Moments In Social Media Marketing — Wins and Fails
As the worldwide social media audience continues to grow, the impact of brands’ wins and fails are amplified that much more. If you create a big win, your victory is awesome. But if you fail, your mistake gets played out on the biggest virtual public stage. We can learn a lot from the companies that…
Read MoreOwn Your Niche by Becoming An Author — How To Blog A Book
[Guest blog post by Nina Amir]: An enormous amount of content comes across the transom of social networks like Facebook. We share business and personal information, news, entertainment, inspiration, and a whole host of things in between. And we do this for a variety of reasons depending upon our goals. Those of us who engage…
Read MoreFacebook Timeline Cover Images – Is Promotional Content Allowed?
When you switch to the new Facebook Timeline, one of the first new features you’ll see is the ability to add a large “Cover” image. You’ll also be able to see the Cover images of all other Facebook users who have switched to the new Timeline. (After December 21st, everyone on Facebook will have their…
Read More12 Tenets of Relationship Marketing Effectiveness
Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them. Whereas the traditional marketing approach is transactional, relationship marketing is relational. Old-style marketing mostly focuses…
Read MoreRelationship Marketing and Social Media Projects — Mega Update
This post serves as an update of all I’ve been working on over the past couple of months — I ended up taking an unintentional hiatus from publishing my own blog posts since August. Phew! Not for lack of activity, that’s for sure. 😉 I’ve been keeping all my social channels engaged and current, including…
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