Reputation Management
Biggest Moments In Social Media Marketing — Wins and Fails
As the worldwide social media audience continues to grow, the impact of brands’ wins and fails are amplified that much more. If you create a big win, your victory is awesome. But if you fail, your mistake gets played out on the biggest virtual public stage. We can learn a lot from the companies that…
Read MoreFacebook Ad Targeting – Best Practices
Facebook Ads is the most targeted traffic your advertising dollars can buy. Sure, we’ve had Google AdWords for some time and they’re very powerful and effective. But Facebook takes the ability to hyper-target – based on a vast range of personalized data – to a whole new level. Given the amount of data Facebook users…
Read MoreFacebook Phonebook – How Safe Is Your Cell Number?
For some time, the “Facebook Phonebook” feature has caused quite a bit of confusion (and, in some cases, panic!). A viral message has been going around alerting friends that there is a security threat, when in fact, the Facebook Phonebook is a feature that every user on Facebook gets as part of our personal profile.…
Read MoreISMA: What Went Right
[UPATE: Thank you for your interest in ISMA – this organization is in process of being dissolved. You may read about the transition below. If you were a member of ISMA, you will continue to receive access to all materials via my website on a special platform – please keep an eye on your email…
Read MoreHow To Attract and Engage Quality Customers With Social Media
Are you satisfied with the results you’re currently getting from all your social media efforts? Would you say there is room for improvement? 😉 Though we’re clearly reaching critical mass point with social media market penetration, there’s still a morass of confusing information as to what works, and what doesn’t. There are social media policies,…
Read MoreTakeaways and Lessons From The GKIC Info-SUMMIT
I just attended and spoke at the Glazer-Kennedy Inner Circle Info-SUMMITSM 2009 in Atlanta, GA. It was a packed event with over 800 attendees and an incredible speaker lineup, including George Foreman, Frank Kern, Master Lloyd Irvin, Mike Koenigs, James Malinchak, Sonia Simone, Chris Cardell, Ron Seaver, and Michael Cage. [Pic: Frank Kern, Mari Smith,…
Read MoreABM – Always Be Marketing: What Does It Mean To You?
At the recent 140 Twitter Conference, I sparked a bit of controversy on the branding panel that I participated on: I brought up a point that reminds me of the line in the movie Glengarry Glen Ross “ABC, always be closing” and I framed it as “ABM = always be marketing” and “always be me.” I…
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