Relationship Management
24 Highly Useful Facebook Marketing Features, Tips and Tactics
Facebook’s big news this week is the introduction of an interactive feature called Instant Articles. Currently launching with just nine major media partners, this feature is bound to see significant growth with more publishers coming on board to create fast-loading, highly visual, experiential articles. (My favorite part about this announcement is the fact that publishers…
Read MoreTop 100 Social Media Leaders On Twitter: The Social Scoop Issue 136
It’s an honor to be included again in this year’s Top 100 Social Media Power Influencers – at numero four, alongside awesome folks like Guy Kawasaki, Robert Scoble, Chris Brogan, Brian Solis, Seth Godin, Ann Handley (Marketing Profs), Pam Moore, Jeremiah Owyang and so many more. (Track all 100 influencers by subscribing to this Twitter…
Read More12 Tenets of Relationship Marketing Effectiveness
Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them. Whereas the traditional marketing approach is transactional, relationship marketing is relational. Old-style marketing mostly focuses…
Read MoreGary Vaynerchuk On Scaling Social Media – Highlights from Gulltaggen, Norway
I recently had the great pleasure of speaking at the prestigious Gulltaggen (“Golden Tag”) event in Oslo, Norway. Gulltaggen is the Nordic premiere digital marketing conference. Among the speaker lineup were two fellow prominent social media personalities: my friends Gary Vaynerchuk and Chris Brogan. I loved being able to spend a fair bit of time…
Read MoreHelp Choose The Title Of My Next Book On Relationship Marketing
I’m super excited to be working on my next book, which will be my first as a solo author! And, I’d LOVE your help in choosing a title that pops and represents the subject matter really well. The topic is Relationship Marketing – a subject very close to my heart for over a decade, long…
Read MoreHighlights of 2010 – A Magical And Full Year! [PICS]
As one year ends and another begins, it’s often all too easy to just jump right into what’s new and focus on the future. Whilst proper planning for the future is certainly essential, I think it’s equally important to reflect back on all that we created during the past twelve months, celebrate the wins, learn…
Read MoreFacebook Marketing: An Hour A Day – Virtual Launch Party May 3
[UPDATE] – we had a marathon seven-hour Virtual Launch Party today (May 3). Here’s a wee video greeting I recorded for my Facebook wall on my iPhone: First, Chris Treadaway and I co-hosted a three-hour presentation via TinyChat where we discussed many of the chapters in our book, along with the recent changes announced at…
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