Personal Branding
ABM – Always Be Marketing: What Does It Mean To You?
At the recent 140 Twitter Conference, I sparked a bit of controversy on the branding panel that I participated on: I brought up a point that reminds me of the line in the movie Glengarry Glen Ross “ABC, always be closing” and I framed it as “ABM = always be marketing” and “always be me.” I…
Read MoreFacebook News Feed and Wall: How To Control Privacy
A Facebook friend recently mentioned she was intentionally responding to new Facebook friend requests late at night as she didn’t want to clog up her friends’ feeds. Thing is, there’s a setting in your Facebook Privacy to control exactly what gets published on your Facebook Wall and your friends’ News Feeds. I have my settings…
Read MoreSocial Media Success – 15 Hot Tips From The Pied Piper!
I’m often asked how I got started in social media and became so successful and well known. Well, first I like to think I’m humble and am just “one of the peeps” like everyone else, which is true. But I do recognize my business has really exploded in the past eighteen months, and so I…
Read MoreSimplify Facebook and Twitter with the ABC’s of Social Media
I created this five-part model – the ABC’s of Social Media – to simplify your social media efforts. Many folks come to social media and attempt to short-circuit the process by over-automating, over-broadcasting, over-delegating and miss out the vital component of connecting, engaging and building relationships. Once you’ve confirmed your target market uses Facebook and…
Read MoreHow To Sell When Nobody’s Buying – New Book Out Today!
Today is a BIG day: a seven feet tall day! My giant friend, Dave Lakhani, releases his book How To Sell When Nobody’s Buying (And How To Sell Even More When They Are). This book is a powerful step-by-step guide to generating significantly more sales using many proven techniques, along with tapping into the power…
Read MoreSocial Media Marketing Best Practices In Twitter’s Open System
I recently dealt with an unfortunate situation where one of my tweets was retweeted with the link replaced by the retweeter, thus implying I was endorsing his site (otherwise known as “retweet hijacking.”) You may have read my post (which I have since taken down – read on to find out why.) My first reaction…
Read MoreRetweet Hijacking – What Would You Do?
[UPDATE 5.6.09 8:32PM PDT: I just got off the phone with the President of the company that the retweet hijack webmaster worked for. The conversation went well and I appreciate now that the company is a global organization with a large staff and an excellent reputation. The situation unfortunately got out of hand. I have…
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