Facebook Marketing
How Often Should You Post On Facebook, Twitter, Pinterest, Instagram?
One of the most common social media questions I hear is, ‘How often should I post on Facebook, Twitter, Instagram, etc.?’ If you post too little, your content may never be seen. But if you post too much, people begin to tune you out or unfollow you completely. So how much is just right? Really,…
Read MoreHow To Create A Social Media Strategy for Lead Generation: The Social Scoop Issue 139
So many businesses use the “spray and pray” approach to social media marketing — just publishing content and hoping for conversions. Or, I also see a lot of businesses that approach social marketing as a simple line item on a to-do list: “There, I’ve ‘done’ social, let’s move on to the next thing,” they say. Well,…
Read MoreAvoid These 15 Facebook Marketing Mistakes: The Social Scoop Issue 138
If there’s one thing we know for sure on Facebook, it’s change. Every week there’s a new feature or new app, some new trick to learn, or a new way to be more visible. Plus, many Page Admins continue to make several common mistakes that may be hindering their success. This week, we’re featuring not one, but…
Read More3 Types Of Emails You Should Be Sending But Aren’t: The Social Scoop Issue 137
Many business owners stick with only a few email types, usually including a newsletter. Email — coupled with social media — is certainly one of the best ways to stay in touch with your customers. So, it’s important to include a variety of message types to maintain that top of mind awareness and optimize your…
Read More4 Visual Storytelling Tactics To Boost Your Facebook Engagement: The Social Scoop Issue 134
Visual posts – both photos and videos – get far better results than a text status update on Facebook. According to this week’s featured article from AdEspresso, posts with visuals result in 180 percent greater engagement. And, 93 percent of the most engaging Facebook posts are image posts! The blog version of this week’s edition…
Read More23 Facebook, Twitter, LinkedIn & Pinterest Features You Should Know: The Social Scoop Issue 133
Many of the popular social media platforms regularly add helpful new features – but there isn’t always a big announcement, so it can be hard to keep up with these additions and changes! This week’s featured article is from HubSpot and details 20 features that you probably didn’t know existed on Facebook, Twitter, LinkedIn and Pinterest – but probably…
Read MoreTop Five Facebook Updates and Marketing Tips: The Social Scoop Issue 132
As you know, there’s always something new to keep up with when it comes to managing your business presence on Facebook. In this week’s issue of The Social Scoop, for our #1 featured article, I’ve rounded up not one but FIVE Facebook-related articles pertaining to recent changes as well as suggestions for improving your results. In…
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