Facebook Marketing
Facebook Apps for Marketers: What You Need To Know
As you may know, Facebook has 1.59 Billion active users. But, did you know? A whopping 90% of users access the platform via their mobile devices. This means businesses have to stay nimble with fast-loading content a la Instant Articles (coming to everyone on April 12th). And, this means you need to be able to manage your…
Read MoreFacebook Celebrates 3 Million Advertisers, Launches Your Business Story Video Tool
More than 50 million small businesses have an active presence on Facebook, using the free Pages product to help raise awareness and attract more customers. Of those 50 million businesses, over three million are active advertisers on Facebook, up 50% in one year. This is good news! Clearly, with an increase in active advertisers, businesses…
Read More10 Facebook Updates + Live Facebook Marketing Workshop, San Diego
It’s been a big year with many Facebook updates already, for users and especially for businesses. Are you managing to keep up with the fast moving changes? Here’s a look at just some recent Facebook updates that you should know about: Facebook Reactions Facebook launches Reactions globally – a new way for users to express empathy…
Read MoreHow To Review and Edit Your Facebook App Permissions
If you’ve ever downloaded and used a Facebook quiz app such as a personality test, friend comparison, most liked photos, most used words, etc., you may be unwittingly providing these app companies with a ton of your personal data. Some of this data may be used to guess your passwords, hack accounts, and even steal your…
Read More2015 Year In Review – A Magical Year of Travel, Speaking and Partnerships
Wow, 2015 was truly an exceptional year for me! At the beginning of each year, I love to select one word as my overarching theme for my professional and personal life. The word helps guide most all of my goals and decisions throughout the year. I’ve done this practice since 2007, and it’s always amazing…
Read More8 Facebook Engagement Stats Every Marketer Needs To Know
Does publishing Facebook posts through a third party tool affect your reach and engagement? What types of Facebook posts get the most interactions? What is the best time of day to publish Facebook business posts? Which day of the week is best for publishing posts? These are all questions I hear regularly from businesses using Facebook.…
Read More7 Social Media Marketing Mistakes You May Be Making (And How To Fix Them)
Whether you serve B2B or B2C, your customers are on social because EVERYONE is on social! However, even after about eight years now of social media integrating more and more into the business world, companies are still missing the mark with their social marketing strategy. Our featured article this week reveals seven mistakes that need addressing…
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