Facebook Marketing
Facebook News Feed Tests: The Impact on Organic Reach, What Marketers Need To Know
Organic reach on Facebook is so 2012. This is unfortunate, but true. Facebook has long been a ‘pay-to-play’ platform for those businesses serious about optimizing all that the platform offers. Organic reach has been steadily declining from well over 100% on some pages (back pre-2012), to an average of 1-6% starting in 2014. Any business…
Read MoreHow To Create Professional Facebook Videos In Minutes For Free
Video gets the most reach and engagement on Facebook. I recently co-lead a webinar with my friends at BuzzSumo – they analyzed over 800 million Facebook posts in 2016. Videos get a much higher average number of shares than any other type of post. Yet, after studying 16 million posts (and 100,000 brands), my friends…
Read More10 Facebook Marketing Tips To Increase Holiday Sales
Ho, ho, ho! The holidays are right around the corner, but it’s not too late to maximize the last push of 2016. Regardless of your holiday marketing plan, these tips can help you see more of a return on your efforts. Just a few tweaks can make a big difference! In this article, you’ll discover…
Read More10 Proven Ways To Increase Your Facebook Reach and Engagement for Free
Do you wish more people interacted with your Facebook posts? Looking to improve your Facebook news feed exposure? The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen. In this article, you’ll discover ways to increase engagement on your Facebook business page posts. 1.…
Read MoreShould You Merge Your Personal Facebook Account with Your Fan Page?
A few days ago, my friend Mark Joyner posed the following question to his Facebook audience: The case for and against merging your personal facebook account with your fan page … (Seriously considering doing it for real now. Can anyone talk me out of it?) The case for and against merging your personal Facebook account…
Read More9 Tips for Better Facebook Video Ads
This article was originally published on Social Media Examiner. Are you creating video ads for Facebook? Wondering how you can make stronger video ads? Whether you’re working with promoted video posts or videos uploaded as ads, paying attention to the details can improve the impact of your content. In this article, you’ll discover nine ways…
Read MoreVideo Creation Tools for Creating Fabulous Social Media Content
I recently posted a round up on my Facebook page of some of my favorite video tools. Creating professional quality videos is challenging, but thankfully, there are a lot of really great (and free!) tools available at our disposal. And for good reason! Over 100 million hours of video are being watched on Facebook every day.…
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