Facebook Tips
Did Cambridge Analytica Get Your Facebook Data? You’ll Find Out Soon
Facebook released an updated estimate on April 4, 2018 stating that the information of up to *87 million* people (not the original 50 million) — mostly in the US — may have been improperly shared with Cambridge Analytica. *** UPDATE: 4.10.18 @ 9:45am PT. You can check whether your Facebook information was shared with Cambridge Analytica…
Read MoreFacebook News Feed Tests: The Impact on Organic Reach, What Marketers Need To Know
Organic reach on Facebook is so 2012. This is unfortunate, but true. Facebook has long been a ‘pay-to-play’ platform for those businesses serious about optimizing all that the platform offers. Organic reach has been steadily declining from well over 100% on some pages (back pre-2012), to an average of 1-6% starting in 2014. Any business…
Read More12 Facebook Marketing Tools To Increase Your Reach And Engagement
Do you use Facebook as part of your social media marketing? Want to step up your game? Although there are many great tools within Facebook, a plethora of tools are available beyond the platform to improve your Facebook marketing. In this article, you’ll learn the advantage of using these tools to achieve increased visibility, reach, engagement and status as…
Read MoreFacebook Live – Top Tips and Predictions from Mari Smith
Facebook Live is growing in leaps and bounds. Companies that want to be on the leading edge would do well to integrate Facebook Live video into their marketing strategies. Not just content marketing, but also looking ahead into the not too distant future for how you can integrate live video into your social customer care.…
Read MoreFacebook Apps for Marketers: What You Need To Know
As you may know, Facebook has 1.59 Billion active users. But, did you know? A whopping 90% of users access the platform via their mobile devices. This means businesses have to stay nimble with fast-loading content a la Instant Articles (coming to everyone on April 12th). And, this means you need to be able to manage your…
Read MoreFacebook Celebrates 3 Million Advertisers, Launches Your Business Story Video Tool
More than 50 million small businesses have an active presence on Facebook, using the free Pages product to help raise awareness and attract more customers. Of those 50 million businesses, over three million are active advertisers on Facebook, up 50% in one year. This is good news! Clearly, with an increase in active advertisers, businesses…
Read More10 Facebook Updates + Live Facebook Marketing Workshop, San Diego
It’s been a big year with many Facebook updates already, for users and especially for businesses. Are you managing to keep up with the fast moving changes? Here’s a look at just some recent Facebook updates that you should know about: Facebook Reactions Facebook launches Reactions globally – a new way for users to express empathy…
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