Content Marketing
Facebook Marketing in an AI World
I recently hosted a free online training – Facebook Marketing in an AI World – which was an expanded version of the presentation I gave at the annual Social Media Marketing World conference on February 20 this year. The following is a summary with key takeaways. And, you can watch the full replay here, embedded…
Read MoreHow To Easily Create Facebook Reels on Desktop
Facebook and Instagram’s parent company, Meta Platforms, is ALL IN on REELS! “Reels is now Meta’s fastest growing content format by far,” says Meta CEO, Mark Zuckerberg. And, of course short-form video is wildly popular on other social platforms as well (uh, TikTok! And, YouTube Shorts!). Reels are up to 30 seconds on Facebook and…
Read MoreINBOUND19 Top Ten Highest Impact Influencers and Contributors
Last week, 26,000 marketers, agencies, salespeople and business owners from around the globe gathered in Boston, MA for top marketing automation company HubSpot’s annual mega conference, INBOUND. For the third year in a row, yours truly was the #1 highest impact and highest economic value influencer on Twitter. I reeeeeeeaaally dislike ‘tooting my own horn,’…
Read More8 Top Tools To Optimize Your Social Media Conversion Strategy
Social media is an amazing source of traffic, leads, and engagement. But, how do you make the most out of your social media marketing results? What happens when people visit your website? How do you get visitors to convert to leads and customers? In this post, I share some of the best tools to use…
Read MoreFacebook Instant Articles: Should You Update Your Content Marketing Strategy?
Adapted from this article originally published on Business.com. Content is king! This well-worn marketing adage still reflects this fact about online marketing: content remains important and valuable for brands. But now, we can replace that adage with “FAST loading content is king.” Back on April 12, Facebook officially rolled out Instant Articles for all users. Instant Articles’…
Read MoreNew Image, Video and Web Tools: Adobe Spark Helps You Create Stunning Visual Content
You know how critically important visual content is to your social media marketing plans. What if there was a place on the web, with seamless mobile integration, where you could create stunning visual content? Adobe Spark’s new “three-in-one desktop dashboard,” and three companion mobile apps, allow you to turn your ideas into compelling social graphics, animated…
Read More3 Reasons You Are Struggling to Find Paying Clients On Facebook (And What To Do About It)
[Guest post by Jeanine Blackwell, course creation expert] Are you struggling to find your ideal paying clients on Facebook? Perhaps you’ve tried running ads and they didn’t “work” for you? Or, you have Page “likes” but no one seems interested in your offers? You have something valuable to offer, yet – for some reason – the pieces…
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