Posts by Mari Smith
Fabulous Facebook Marketing Ideas, Borrowing Images Online & More: The Social Scoop 10/5/17
Are you ready to create 6-15 seconds video ads? Facebook continues to ramp up the video ad break offerings with the new Watch digital streaming television platform taking root (US only for now), and the good news is that creators can share in the revenue (55%). Check this out: the average video ad view on…
Read MoreFacebook Groups for Pages, Facebook Privacy Settings & More: The Social Scoop 9/20/17
This week, SocialMediaToday.com reports 5 New Facebook Updates and Tests Spotted This Week. Number two on the list is a new ‘Events’ icon on the mobile app navigation. This is a limited test for some users. In addition, some users are reporting seeing a new ‘Groups’ icon on mobile. It’s interesting to see Facebook test a…
Read More5 Sale-boosting Facebook Ad Features, Digital Marketing Mistakes to Avoid & More: The Social Scoop 9/13/17
Facebook introduced a sweeping change to its self-serve ad buying tools this week: a merger of Power Editor and Ads Manager. Plus, deeper integration of Instagram ads inside Ads Manager, including using Facebook Canvas in Instagram Stories ads and vice versa – Instagram Stories can now be used as Facebook Ads. Fun fact – did you know? Facebook owns six of the…
Read MoreFacebook Leading Brands Towards Video, Improving Messenger Interactions & More: The Social Scoop 9/7/2017
Facebook has offered to pay ‘hundreds of millions‘ of dollars to record labels and music publishers which will allow Facebook users to includes songs in videos they upload. This is great news! If you’ve every uploaded a video to Facebook, or streamed a Live broadcast, only for it to be taken down later because you…
Read MoreFacebook Video Engagement, Increasing eCommerce Sales & More: The Social Scoop 8/30/17
Here’s a short list of important Facebook updates I’ve selected for you this week: Facebook Camera Updates The Facebook Camera now allows capturing in 360 (basically very similar to the Pano feature on your phone!). Plus, your personal profile cover photo can be 360 (coming to Pages, too). Facebook Stories Updates Facebook Stories keeps evolving fairly quickly – if…
Read MoreFacebook Ads Copy Tips, Messenger Ads, Content Repurposing & More: The Social Scoop 8/23/17
Just a few Facebook updates to report today: Facebook Marketplace will soon feature daily deals from eBay, cars for sale by local auto dealers, real estate listings, ticket sales, products by featured retailers and more. Facebook continues to make updates as part of its Journalism Project and mission to reduce ‘fake news.’ Zuck posted an update today stating…
Read MoreFacebook Marketing Hidden Gems, Awesome Instagram Stories & More: The Social Scoop 8/16/17
I tested out the new Facebook Live Stories today. If you haven’t tried it yet – or don’t yet have access – Live Stories on Facebook is available only on personal profiles and as soon as you end the Live broadcast, the video disappears. Hm, what’s the point, right? Well, that’s how Instagram Stories first started out and…
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