Posts by Mari Smith
5 Facebook Changes: Ticker, Photos, Timeline for Pages and More
Every time you log on to Facebook, you may notice a subtle change… or a massive change! This post serves to address a few of the smaller changes you may not have noticed yet, and also to let you know about a couple of major changes coming in 2012! 1. Hide the Ticker! If the…
Read MoreFacebook Timeline Cover Images – Is Promotional Content Allowed?
When you switch to the new Facebook Timeline, one of the first new features you’ll see is the ability to add a large “Cover” image. You’ll also be able to see the Cover images of all other Facebook users who have switched to the new Timeline. (After December 21st, everyone on Facebook will have their…
Read MoreOne-Word Theme For 2012: GROWTH
It’s that time of year again where I ruminate for a while on which one word I would like to choose as my overarching guide for the entire following year. I find this practice to be very powerful, yet simple to implement. While having a vision, mission, “SMART” goals, plan, milestones, and accountability are all components…
Read More7 Ways To Craft Your Facebook Posts For Maximum Shares
Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!…
Read More12 Tenets of Relationship Marketing Effectiveness
Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them. Whereas the traditional marketing approach is transactional, relationship marketing is relational. Old-style marketing mostly focuses…
Read MoreRelationship Marketing and Social Media Projects — Mega Update
This post serves as an update of all I’ve been working on over the past couple of months — I ended up taking an unintentional hiatus from publishing my own blog posts since August. Phew! Not for lack of activity, that’s for sure. 😉 I’ve been keeping all my social channels engaged and current, including…
Read MoreWhat’s So Exciting About Google+ – An Overview
Is Google’s hot new social network Google+ a serious “threat” to Facebook? Or Twitter? In the short or long term, I don’t think so. But, Google+ will certainly make Facebook, in particular, more agile and determined to continue improving its array of products. (In fact, the first thing Mark Zuckerberg said at the start of…
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