Posts by Mari Smith
How To Create A Social Media Strategy for Lead Generation: The Social Scoop Issue 139
So many businesses use the “spray and pray” approach to social media marketing — just publishing content and hoping for conversions. Or, I also see a lot of businesses that approach social marketing as a simple line item on a to-do list: “There, I’ve ‘done’ social, let’s move on to the next thing,” they say. Well,…
Read MoreAvoid These 15 Facebook Marketing Mistakes: The Social Scoop Issue 138
If there’s one thing we know for sure on Facebook, it’s change. Every week there’s a new feature or new app, some new trick to learn, or a new way to be more visible. Plus, many Page Admins continue to make several common mistakes that may be hindering their success. This week, we’re featuring not one, but…
Read More3 Types Of Emails You Should Be Sending But Aren’t: The Social Scoop Issue 137
Many business owners stick with only a few email types, usually including a newsletter. Email — coupled with social media — is certainly one of the best ways to stay in touch with your customers. So, it’s important to include a variety of message types to maintain that top of mind awareness and optimize your…
Read MoreTop 100 Social Media Leaders On Twitter: The Social Scoop Issue 136
It’s an honor to be included again in this year’s Top 100 Social Media Power Influencers – at numero four, alongside awesome folks like Guy Kawasaki, Robert Scoble, Chris Brogan, Brian Solis, Seth Godin, Ann Handley (Marketing Profs), Pam Moore, Jeremiah Owyang and so many more. (Track all 100 influencers by subscribing to this Twitter…
Read MoreHow To Double Your Twitter Followers In 5 Minutes A Day: The Social Scoop Issue 135
Proactively growing your Twitter follower base has so many strategic advantages for your business. It won’t happen overnight, but it will happen over time with the right steps. This week’s top article includes an awesome infographic filled with practical, actionable tips for building your audience on Twitter. Check out the infographic embedded below and also broken…
Read More4 Visual Storytelling Tactics To Boost Your Facebook Engagement: The Social Scoop Issue 134
Visual posts – both photos and videos – get far better results than a text status update on Facebook. According to this week’s featured article from AdEspresso, posts with visuals result in 180 percent greater engagement. And, 93 percent of the most engaging Facebook posts are image posts! The blog version of this week’s edition…
Read More23 Facebook, Twitter, LinkedIn & Pinterest Features You Should Know: The Social Scoop Issue 133
Many of the popular social media platforms regularly add helpful new features – but there isn’t always a big announcement, so it can be hard to keep up with these additions and changes! This week’s featured article is from HubSpot and details 20 features that you probably didn’t know existed on Facebook, Twitter, LinkedIn and Pinterest – but probably…
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