Posts by Mari Smith
New Year 2016: One-Word Theme of ORDER
As part of my annual ritual, I love to choose just one word to act as my guiding mantra and primary theme of the year. It’s amazing how powerful this exercise is, yet it is so simple to do. It works on both a personal and professional basis. 2015: The Impact of Partnership It seems…
Read More2015 Year In Review – A Magical Year of Travel, Speaking and Partnerships
Wow, 2015 was truly an exceptional year for me! At the beginning of each year, I love to select one word as my overarching theme for my professional and personal life. The word helps guide most all of my goals and decisions throughout the year. I’ve done this practice since 2007, and it’s always amazing…
Read More8 Facebook Engagement Stats Every Marketer Needs To Know
Does publishing Facebook posts through a third party tool affect your reach and engagement? What types of Facebook posts get the most interactions? What is the best time of day to publish Facebook business posts? Which day of the week is best for publishing posts? These are all questions I hear regularly from businesses using Facebook.…
Read More7 Social Media Marketing Mistakes You May Be Making (And How To Fix Them)
Whether you serve B2B or B2C, your customers are on social because EVERYONE is on social! However, even after about eight years now of social media integrating more and more into the business world, companies are still missing the mark with their social marketing strategy. Our featured article this week reveals seven mistakes that need addressing…
Read More15 Creative Ways To Optimize Your Facebook Ads Using Custom Audiences
One of the most effective ways to grow your business in today’s world is reaching the exact right people at the right time on the right devices using laser-targeted Facebook advertising. BUT, Facebook ads have gotten really complex for most busy business owners to understand and properly optimize. Our featured post this week showcases 15…
Read MoreFacebook Dark Posts: What Are They And Why Use Them?
The technical term for a Facebook “dark post” is an “unpublished post.” But, neither term indicates clearly what it is! Every day in your Facebook News Feed – on both mobile or desktop – you are seeing these very things called dark posts! They are PAID content from businesses that look like a wall post on a…
Read More10 Secrets To Making Your Social Media Marketing Much Easier
Managing your social media activities every single day, staying on top of the latest tech trends, and ensuring you get a decent ROI from the time and money you invest can be a great big headache for so many busy business owners, entrepreneurs and social media managers. Whether you take care of most of your…
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