Posts by Mari Smith
Business Storytelling Ideas, Successful Facebook Strategies & More: The Social Scoop 11/4/2016
Greetings, Friends! First, Facebook held its Q3 Earnings Call on Wednesday and, yet again, reported astounding numbers! Over $7Bn in revenue; 1.8M active users, Facebook Live has grown 4x since May and Instagram stories now has 100M daily users. Plus, a new fun (Snapchat-esque?!) camera is coming to Facebook. For more details on the Call, see…
Read MoreShutterstock Editor, Adobe Spark Post & Canva: A Side-by-Side Comparison of Social Media Image Editing Tools
Creating stellar social media content used to require not only paying for Photoshop, but the graphic design skills to go along with it. This used to create a big challenge for SMBs and smaller brands that did not have a graphic designer at their disposal, but thanks to the emergence of some incredible tools, businesses…
Read MoreHow to Increase Facebook Engagement, Amplify Brand Reach with Live Streaming & More: The Social Scoop 10/28/2016
Greetings from Louisville, Kentucky! I’m in KY for the US launch of my beauty company clients this weekend. Wow, what a whirlwind couple of weeks it’s been. (I confess, we missed last Friday’s issue of The Social Scoop due to my being MIA last week!) My family reunion in Scotland was amazing; what a treat…
Read MoreShould You Merge Your Personal Facebook Account with Your Fan Page?
A few days ago, my friend Mark Joyner posed the following question to his Facebook audience: The case for and against merging your personal facebook account with your fan page … (Seriously considering doing it for real now. Can anyone talk me out of it?) The case for and against merging your personal Facebook account…
Read MoreFacebook Tips for WordPress, Cover Images that Convert and More: The Social Scoop 10/14/16
Greetings from the skies! Wowee, I’m jet setting big time this month. Today is the start of many weeks on the road. It’s exciting; at the same time, I really need to *pace* myself! 🙂 First, I’m keynoting my beauty client’s official UK launch in London this weekend, then I head up to Scotland for…
Read More9 Tips for Better Facebook Video Ads
This article was originally published on Social Media Examiner. Are you creating video ads for Facebook? Wondering how you can make stronger video ads? Whether you’re working with promoted video posts or videos uploaded as ads, paying attention to the details can improve the impact of your content. In this article, you’ll discover nine ways…
Read MoreElements of Irresistible Content, Video Tools and How to Use Instagram Hashtags: The Social Scoop 10/6/16
Greetings from lovely Lake Arrowhead! As you likely know by now, I’m a BIG fan of video, video, video when it comes to effective social media marketing… especially on Facebook. I’m so enjoying taking BlueJeans Primetime multi-person video conferencing via Facebook LIVE for a test drive. The company will shortly reveal their pricing model and…
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