Posts by Mari Smith
Email Marketing is Making a Comeback, Facebook Marketing KPI’s & More: The Social Scoop 3/4/17
Have you tried the new multiple photo/video posts on Instagram? I’m seeing some cool and creative uses of this clever new feature. It’s a carousel type of post, the same as on Facebook. You can use this type of post for organic (great for testing!), and then convert to an ad. Carousel posts can showcase…
Read MoreMonetize Your Facebook Videos, 45 Facebook Tips, Facebook Groups & More: The Social Scoop 2/24/17
BIG news from Facebook this week — the company is starting to roll out VIDEO MONETIZATION! That means YOU can make money from video ads placed in your own videos (uploaded videos + Live broadcasts). It’s a limited roll out for now, but will become more widespread fairly quickly. Facebook just announced this: All eligible…
Read More18 Genius Facebook Ad Hacks, A Guide to Niche Targeting & More: The Social Scoop 2/18/17
With Facebook’s new video and TV announcements, plus Mark Zuckerberg’s Manifesto and all the online discussions it spawned so far, it’s been another BIG week in Facebook-land. News included the following: Facebook rolls out autoplay videos with sound on Eeks, apparently after testing sound on, Facebook received favorable feedback… I’ve yet to meet someone who actually…
Read MoreSave Time Making Videos, The Cost of Facebook Ads & More: The Social Scoop 2/10/17
This week’s big news on live video – you can now broadcast on YouTube LIVE via mobile… if your channel has more than 10,000 subscribers. So, decisions, decisions… you get camera ready, get your story ready… and then go live on Instagram Stories, Facebook Live (using native or any number of 3rd party tools), YouTube…
Read MoreCreate a Facebook Ad Checklist, Align Content Marketing with Social Media & More: The Social Scoop 2/3/17
Another big week for Facebook! The company held its fourth quarter and full year 2016 earnings call on February 1st. And, whew, the numbers are incredible: Facebook is approaching 2 billion users and generated $10 billion in profit last year. CEO, Mark Zuckerberg, is proud to lead the world’s largest community with almost 1.9 billion…
Read MoreFacebook Updates, New Ad Sources, Q4 Earnings Preview – What To Expect
With ad inventory in the main News Feed expected to “run out” by summer this year, Facebook is working hard on building additional ad revenue sources, including the new dedicated video tab on mobile, mid-roll video ads, Instagram ads and Messenger ads. Facebook TV is coming… as is Facebook Radio?! (“Run out” simply means demand will…
Read MoreFacebook’s ‘Time-On-Site’ Targeting, Getting the Most from Facebook Ads & More: The Social Scoop 1/27/17
As Facebook gears up for its earnings call, new features and announcements are rolling out fast. Here are four pertinent updates: Messenger Ads: Messenger is currently testing ads on the home screen. Remember the fairly new layout of Messenger that shows Birthdays, Unread, Active Now, Favorites? Well, even though users can hide these sections (tap…
Read More