Posts by Mari Smith
77 Facebook Ad Resources, Instagram for E-Commerce & More: The Social Scoop 4/22/17
HAPPY EARTH DAY 2017! Add a frame to your Facebook profile photo/video, get involved, take action, make a donation if you can. I love all the videos at Conservation.org – like this one about ice melting narrated by Liam Neeson. So useful to raise awareness. “Nature doesn’t need people. People need nature.” This week, I flew…
Read MoreVideo Tools for The Camera Shy, Facebook Ad Landing Pages & More: The Social Scoop 4/17/17
It’s almost time for Facebook’s annual F8 Developer Conference taking place on April 18th and 19th in San Jose, California with 4,000 attendees. You can register to watch the F8 keynotes streaming live online here. Plus, this year, Facebook introduced live in-person meetups around the world (I believe all RSVPs are closed now, but good to know…
Read MoreTwo-Person Facebook Live, The Effect of Facebook Ad Campaigns & More: The Social Scoop 4/10/17
Greetings from Dublin, Ireland! I just enjoyed a wonderful week with my family in Scotland. Then, this morning, I hopped over to Ireland to keynote at the Social Media Summit here. Whee!! Of course, this has been a ‘working vacation’ and I’ve been tuning in to all the latest Facebook updates. NEW: Two-person Facebook Live!…
Read MoreHow to Use Facebook Ad Targeting, Split Testing & More: The Social Scoop 4/3/17
As usual, just one week goes by and there are a ton of new Facebook features and changes. I attended a ‘News On Facebook’ event in San Diego, California last Thursday as part of the Facebook Journalism Project. It was well worth investing a day to learn directly from the Facebook team; they rolled out…
Read MoreStorytelling on Facebook Live, Images that Get More Clicks and More: The Social Scoop 3/28/17
What a whirlwind ride it’s been lately. Last week, I lead a packed session on Facebook Marketing ROI at the Social Media Marketing World 2017 conference, with 3,000 attendees from all corners of the globe. Check out the #SMMW17 tweets & this great summary post of my session by Ashley Zeckman on TopRankBlog: The Queen…
Read MoreStudy: Facebook Native Videos Perform Better, Content First Marketing and More: The Social Scoop 3/17/17
Greetings! I just shared this amazing compilation of the latest Facebook Live & Video Streaming Stats & Facts on my Facebook Page, including: Facebook users gaze 5x longer at video content than static content 90% of Facebook viewers think video quality is the most important aspect of Facebook Live videos. 85% of Facebook videos are…
Read MoreHandling Negative Facebook Reviews, Paid Lead Campaign Ideas and More: The Social Scoop 3/15/17
Greetings, First, a quick announcement: If you’re coming to Social Media Marketing World 2017 with 3,000 attendees (and/or you live in the So.Cal. area!)… come join me the day after for a fabulous half-day event with a small group (35 max!): Facebook Business Briefing & Brunch with Mari Smith & Friends – March 25th, San Diego, CA.…
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