The Relationship Age – New Collaborative Book Out Today!
Relationship marketing has been around since the dawning of (wo)man. So long as we’ve been able to communicate with our fellow beings, we’ve been able to do commerce. With the incredible boom of online social networking sites – particularly Facebook and Twitter – what we’re seeing now is a massive paradigm shift in the way we communicate and do business around the globe.
Yes, it’s important, “Who you know.” But now, with our attention-based culture we could say what’s even more important is, “Who knows you.”
As I was beginning to build my social footprint in 2003, I would look at my bookshelf, and my huge collection of home-study courses, and all the seminars I’d attended over the past 15 years. I know a LOT of amazing authors, speakers, leaders, and luminaries. But, did they know me? I’m delighted to say, they do now! In fact, I’m honored to include many of these leaders that I’d admired from afar for so long in my close circle of friends and among my top clients. All through the power of naturally building relationships through online and offline social networking.
By building a strong, recognizable brand in your industry and cultivating vital relationships, you’ll go far in achieving success in today’s world of new media marketing. I’m proud to introduce my new anthology book, The Relationship Age:
Are influencers born or made?
I put a few of my thoughts on relationship marketing into The Relationship Age. My chapter is called “Are Influencers Born or Made?” where I discuss the natural traits of influential people, various personality assessments, the importance of self-knowledge, plus I go on to share ten tips to increase your own influence factor regardless of your natural propensity.
(I first wrote this chapter back in 2007 when I met Dr. BJ Fogg through Facebook and he was putting together a book called The Psychology of Facebook! Also, It was rather amusing to see all the fuss made about Fast Company’s Influence Project this summer. Influence is a subject I’ve studied for a decade or more; my belief is we are all influential. And, influencers are both born and made – especially in today’s world!)
Meet the collaborative, international authors
In the very spirit of social media, I teamed up with 25 relationship marketers and social media marketing enthusiasts to coauthor the book. Our book, The Relationship Age, is spearheaded by Nick Nanton, JW Dicks and Lindsay Dicks of The Celebrity Branding Agency and is out today, November 11th!
Hop over to Amazon to pick up a copy of The Relationship Age and receive an array of helpful bonus material by simply emailing your Amazon receipt dated November 11 to: bonus@celebritypresspublishing.com
Meet our wonderful team of authors from all walks of life and all parts of the world – this book is truly a global effort. Our authors hail from Australia, England, Sweden, Finland, Italy, Malaysia, Canada and the United States.
Throughout the day, we’ll be in our TinyChat video broadcast room with a virtual book launch party. Plus, check my tweets and Facebook Page for additional updates on live access to myself and some of the authors today! (I’ll be camera-ready all day and will be broadcasting in-between appointments). We also have a Facebook Page for the book – come join us. And, be sure to follow all authors on Twitter – all names are linked to our Twitter accounts below:
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| Mari Smith – California (Canadian-Scottish!) | Nick Nanton, Esq. – Orlando, FL | Lindsay Dicks – Orlando, FL |
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| JW Dicks, Esq. – Orlando, FL | Pam Brossman – Sydney, Australia | Steve Brossman – Sydney, Australia |
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| Jon Alfredsson – Sweden, now California | Beverly Dracos – Houston, TX | David Charles White – London, England |
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| Jackie T Ewing – Orlando, FL | Georgia McCabe – Palm Island, FL | Katerina Morjanoff – Sydney, Australia |
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| Brad Semp – Clermont, FL | Mark J. Buhagiar – NSW, Australia | Emma Tiebens – Orange County, CA |
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| Pam Moore – Tampa, FL | Karen Purves – Surrey, England | Barbara Pender – Houston, TX |
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| Katrina Kavvalos – Sydney, Australia | Eileen O’Neill – Rome, Italy | Mari Uusitalo – Tampere, Finland |
| Dechen Lau – Malaysia | Leslie Montgomery – New Hope, PA | Kathy Hagenbuch – Aldie, VA |
| Angeline O’Shannessy – Australia |
Carol Roy – Alberta, Canada |
Preview our table of contents:
Take a look through the diverse range of topics covered – each chapter is not only very well-written, they are packed with practical how-to’s and ideas for harnessing the power of Twitter, Facebook, YouTube, membership sites, email marketing, lead generation and better time management!
Chapter 1 – A Picture is Worth A Thousand Friends…Or Enemies
by Georgia L. McCabe ………………………………………………………………………………15
Chapter 2 – Social Media Tribes: How You Can Achieve Success Faster & Multiply Your Online Exposure By Leveraging A Tribe
by Jon Alfredsson, PhD …………………………………………………………………………….25
Chapter 3 – Video Marketing – How To Fastrack Your Results With Video
by Pam & Steve Brossman …………………………………………………………………………37
Chapter 4 – Accelerate your Profile on Twitter – Even if you are a Newbie
by Katrina Kavvalos ………………………………………………………………………………….49
Chapter 5 – Wall Street’s new intersection is Main Street
by Barbara Pender …………………………………………………………………………………….63
Chapter 6 – How To Create Automatic Profits From Social Media & Keep Your Sanity At The Same Time
by Bradley W. Semp, PhD ………………………………………………………………………….71
Chapter 7 – Books Speak Volumes When Creating Relationships
by Nick Nanton & JW Dicks ……………………………………………………………………..81
Chapter 8 – How To Grow Your Business Through Social Media Sites
by Dechen Lau ………………………………………………………………………………………….91
Chapter 9 – Content Creates the Conversation
by Lindsay Dicks ……………………………………………………………………………………..101
Chapter 10 – The three most important ‘who’, ‘what’, and ‘where’ questions to ask in Social Media for business users
by David White ……………………………………………………………………………………….111
Chapter 11 – 7 – Relational Marketing Secrets To Attract, Nurture and Retain Your Perfect Clients Online and Offline!
by Emma Tiebens ……………………………………………………………………………………121
Chapter 12 – Language is the Gift, Listening the Responsibility
by Carol Roy ……………………………………………………………………………………………133
Chapter 13 – Are Influencers Born or Made?
by Mari Smith …………………………………………………………………………………………141
Chapter 14 – Social Media: The Relationship Age
by Jackie Ewing ……………………………………………………………………………………….151
Chapter 15 – The Art of Being Genuine
by Beverly Dracos ……………………………………………………………………………………159
Chapter 16 – Marketing with Auto Responders
by Angie O’Shannessy ……………………………………………………………………………..167
Chapter 17 – Membership sites – The Golden Goose of Internet Marketing
by Mark Buhagiar ……………………………………………………………………………………175
Chapter 18 – Social Media As The Backbone of My ESOL Teaching
by Eileen O’Neill (in Rome, Italy) ……………………………………………………………187
Chapter 19 – Harness the power of 3 Strategies you already use and Become Irresistible in Social Media
by Mari Uusitalo ……………………………………………………………………………………..197
Chapter 20 – How To Keep Social Media From ‘Eating You Alive’!
by Kathy Hagenbuch ……………………………………………………………………………….207
Chapter 21 – “Are You Engaging?” – Why Engagement is the Currency of The Relationship Age
by Katerina Morjanoff ……………………………………………………………………………..219
Chapter 22 – Relationships and Social Media
by Pam Moore …………………………………………………………………………………………229
Chapter 23 – Building Know, Like and Trust with Lead Magnets
by Karen Purves ………………………………………………………………………………………239
Chapter 24 – Hobnob, Mingle, or Schmooze?
by Leslie Montgomery …………………………………………………………………………….247
Order your copy today!
Hop over to Amazon to pick up a copy of The Relationship Age and receive an array of helpful bonus material by simply emailing your Amazon receipt dated November 11 to: bonus@celebritypresspublishing.com
We’d love to hear from you! What have been some of your most inspiring relationship experiences as a result of using social media? Share with us in the comments below!
Congratulations Mari on your ever expanding creativity and on your new collaborative book! Congratulations on the whole team! Collaborating is a key factor in growth, expansion hence abundance! I love your idea of both way visibility, who you know and who knows you. It has in grain the idea of parity, another key factor in growth even it’s virtual parity. 😉
Love the Mover, Shaker, Shifter in you! Happy Thanksgiving to you and yours!
Sounds like a “must read” Mari! Thanks for outlining the book’s value and content!